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Sports + Politics + Finances =
Backburner
October 14
You would figure that this week, the game
shows would take a hit. You only have a set of debates, Wall Street and
Major League Baseball to worry about. But the question becomes how much
of a hit did it take? Did it take any at all? And are networks hoping
that the elections could last all year? We'll all find out together as
we spend another week looking at the numbers.
MONDAY, OCTOBER 6
DANCING WITH THE STARS (ABC)
September 22: 21.12 million (#1) / 5.3 for
18-49 (#1)
September 29: 19.84 million (#1 in it's time slot ) / 4.7 for 18-49 (#1
in it's time slot)
October 6: 18.81 million (#1 in it's time
slot) / 4.3 for 18-49 (#1 in it's time slot)
So long Misty May. Sob. But the numbers
for the program are still tremendous.
TUESDAY, OCTOBER 7
DANCING WITH THE STARS (ABC)
September 23: 18.2 million (#1) / 4.7 for
18-49 (#1)
September 30: 15.14 million viewers (#2) /
3.6 for 18-49 (#3)
October 7: 13.44 million viewers (#2) / 3.3
for 18-49 (#2)
So why did they fall off here? Because
most people figured out that with Misty pulling herself out, that there
wasn't going to be an elimination. And they were right. Pat yourself on
the back.
OPPORTUNITY KNOCKS (ABC)
September 23: 6.63 million (#4) / 1.8 for
18-49 (#4)
September 30: 5.91 million (#4) / 1.8 for 18-49 (#4)
October 7: PRESIDENTIAL DEBATE (Around 13 million)
I don't know who's happier, Barack Obama,
for making John McCain look like a tool, or ABC, for getting more than
double the ratings here that they would have gotten if Opportunity
Knocks was airing this week instead.
THE BIGGEST LOSER (NBC)
September 16: 7.81 million (3.1 for 18-49)
September 23: 7.18 million (#3) (2.9 for
18-49) (#3)
October 7: 7.49 million (#3) (3.0 for 18-49) (#3)
NBC can also be happy, because some of those
people who weren't watching DWTS were watching part one of their show.
PARIS HILTON'S MY BFF
October 7: 1.3 Million
America's Best Dance Crew averaged around a
2.0, so this isn't MTV's biggest hit. However, Top Pop Group struggled
to break a 1.0, so this isn't MTV's biggest miss, either. Call this one
room to grow on, but if you see it moving to a new timeslot soon, then
MTV has deemed that Paris is not hot.
WEDNESDAY, OCTOBER 8
THE BIGGEST LOSER (NBC)
October 8: 6.56 million (#3) (2.7 for
18-49) (#2)
I understand why you split the show up - it
wasn't really your choice. You had to do it because of the debate. That
being said, that show is not going to slow down the CBS dominance of
Wednesday nights, so I would advise you to not do it again. If you have
this problem again, then don't air a show this week and just put in an
episode of Deal Or No Deal instead of burying it on Friday nights.
AMERICA'S NEXT TOP MODEL (CW)
September 3: 3.5 million (1.7 for 18-49)
September 10: 3.84 million (2.0 for 18-49)
September 17: 4.24 million (2.1 for 18-49)
September 24: 4.07 million (2.1 for 18-49)
October 1: 4.01 million / 1.8 for 18-49
October 8: 3.88 million / 1.7 for 18-49
ANTM is still running along at around a
4.0 clip. Still the #1 show on the CW. Nicely done.
THURSDAY, OCTOBER 9 - BASEBALL
DIVISIONAL SERIES BEGIN
SURVIVOR (CBS)
September 25: 12.91million (#1) (4.4 for
18-49) (#1)
October 2: 12.85 million (#1) / 4.3 for
18-49 (#1)
October 9: 13.31 million (#1) / 4.3 for
18-49 (#1)
Not only was Survivor not affected, the
numbers actually went up. This is also one of the best seasons to come
along in a while, and you can already see who's going to be good and
who's going to be evil. Or maybe I should say who's going to play the
game and who's going to be the chicken lead to KFC.
HOLE IN THE WALL (FOX)
September 11: 5.37 million (2.3 for 18-49)
September 18: 4.72 million (2.0 for 18-49)
October 2: 3.95 million (#5) / 1.6 for 18-49 (#4)
October 9: BASEBALL 6.8 million (#3) /
2.2 for 18-49 (#3)
Based on the numbers, it wouldn't shock me
if post-baseball, we saw a game show here with Jeff Foxworthy instead of
Brooke Burns.
FRIDAY, OCTOBER 10
ARE YOU SMARTER THAN A 5TH GRADER?
(FOX)
September 5: 7.57 million (2.0 for 18-49)
(MILLION AWARDED)
September 12: 6.92 million (1.8 for 18-49)
September 19: 5.93 million (#1) (1.3 for
18-49) (#2)
September 26: 5.1 million (#3) (1.5 for
18-49) (#3)
October 3: 5.81 million (#2) / 1.3 for 18-49
(#2)
October 10: 5.79 million (#2) / 1.4 for
18-49 (#2) (KEN JENNINGS)
…because there's no way a show with Ken
Jennings and company should be wasting away on Friday nights. Even if it
is doing better than double the numbers the predecessor had here.
DON'T FORGET THE LYRICS (FOX)
September 12: 5.72 million (1.7 for 18-49)
September 19: 5.31 million (#2) (1.5 for 18-49)
October 3: 4.41 million (#3) / (1.4 for 18-49) (#4)
October 10: 4.87 million (#3) / (1.4 for 18-49) (#4)
I'm hoping that's what FOX is thinking
here also, because Wayne and company should be doing much better than
this.
DEAL OR NO DEAL (NBC)
October 3: 6.26 million (#2) / (1.5 for
18-49) (#2)
October 10: 6.52 million (#2) / (1.5 for
18-49) (#2)
Same thing applies here - though I
suspect that DOND's move to Wednesday will coincide right when the
newest Million Dollar Mission ends…oh yes, only a few weeks left until
November Sweeps, eh?
AMERICA'S TOUGHEST JOBS
September 1: 7.33 million (2.4 for 18-49)
September 8: 6.48 million (2.6 for 18-49)
September 15: 4.95 million (#4) (1.6 for
18-49) (#5)
September 19: 3.34 million (1.1 for 18-49)
September 26: 4.56 million (#4) (1.3 for
18-49) (#5)
October 3: 3.42 million (#4) (1.0 for 18-49)
(#4)
October 10: 3.95 million (#4) (1.2 for 18-49) (#4)
The next toughest job: being a PR campaign
manager for this show.
SATURDAY, OCTOBER 11
Macy’s Passport Celebrity Catwalk
Challenge (NBC)
October 11: 2.10 million (#4) (0.6 for
18-49) (#4)
What? Was? That? And how did THAT get on the
air to begin with?
SUNDAY, OCTOBER 12
THE AMAZING RACE (CBS)
September 28: 10.29 million (#3) (3.2 for
18-49) (#4)
October 5: 10.78 million (#3) (3.2 for
18-49) (#4) (started at 8:30p)
October 12: 9.17million (#4) / 2.8 for 18-49
(#4)
No surprise that this show is going to
take a hit with both football and baseball going on - especially with
one of the best football weekends we've seen in a while. The numbers
will come back once November rolls around.
AMERICA'S FUNNIEST HOME VIDEOS (ABC)
October 5: 9.11 million (#2) / 2.7 for
18-49 (#2)
October 12: 6.39 million (#3) / 1.9 for 18-49 (#3)
Same thing here. This is a fluff show
that's great to see when nothing else is on. Unfortunately, a lot of
else is on, but that changes after the World Series.
Next week - More sports! More debates!
Maybe more cable ratings. And what happens in Syndication when you give
out a million? Join us in 7 days to find out.
Gordon Pepper will not be on "5th
Grader", but he will watch next week. E-mail him at
gordon@gameshownewsnet.com.
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