Absence Does Not Make the Heart
Grow Fonder
October 7
This week, American TV found out the hard
way just how much the writer's strike affected their programming. Out of
all of the shows that debuted so far in September, only 10 percent had
numbers better than last year. A number of shows took horrendous 30 to
60 percent hits on their viewership. The writers may have gotten new
product back on the air, but apparently, no one told the audience that.
Here are just some of the shows who went
from media darlings to near or under 7 million viewers and in danger of
being cancelled.
My Name is Earl (NBC) - 7.01 Million
New Adventures of Old Christine (CBS) - 6.86
million
Chuck (NBC) - 6.48 million
Pushing Daisies (ABC) - 6.32 million
Life (NBC) - 5.44 million
Terminator: Sarah Connor Chronicles (FOX) -
5.4 million
Prison Break (FOX) - 5.31 million
Lipstick Jungle (NBC) - 5.31 million
Til' Death (FOX) - 4.66 million
Supernanny (ABC) - 4.20 million
Wife Swap (ABC) - 3.76 million
In addition to that, Heroes (NBC) is at
9.24 million (which is a huge drop from 15 million last season), Private
Practice (ABC) is at 8.08 (a huge drop from 14 million last season) and
Dirty Sexy Money (ABC) is at 7.14 million (down from 10+ million). Doing
the math, CBS only has 1 returning show in danger, while NBC (5) and ABC
(5) may think about getting those greenlights ready. And my original
correlation thought about more people staying at home because of the bad
economy? Nope, as the dismal numbers have shown. But how did this affect
game shows? Let's find out as we take another week to look inside the
numbers.
MONDAY, SEPTEMBER 29
DANCING WITH THE STARS (ABC)
September 22: 21.12 million (#1) / 5.3 for
18-49 (#1)
September 29: 19.84 million (#1 in it's time slot )/ 4.7 for 18-49 (#1
in it's time slot)
DWTS easily cruises through it's second
week. And we may get more eyeballs to see the show this week as the
audience learns the fate of Misty May Treanor. Will an injury force her
out of the competition?
TUESDAY, SEPTEMBER 30
DANCING WITH THE STARS (ABC)
September 23: 18.2 million (#1) / 4.7 for
18-49 (#1)
September 30: 15.14 million viewers (#2) /
3.6 for 18-49 (#3)
Keeping in mind that Tuesday nights are
much more competitive than Mondays (and that this is 55 minutes worth of
filler), the show holds it own. However, if the numbers continue to dip,
they may take a page out of American Idol and make it a half hour show,
which would be a nice cushion to a 30 minute comedy they would want to
showcase.
OPPORTUNITY KNOCKS (ABC)
September 23: 6.63 million (#4) / 1.8 for
18-49 (#4)
September 30: 5.91 million (#4) / 1.8 for 18-49 (#4)
Or maybe they'd want to put a 30 minute
version of this show to help boost its ratings. Any more decrease in
ratings, and Opportunity Knocks may go the way of My Kind of Town and
Amne$ia very, very soon. We here at GSNN are all J.D. Roth fan boys, but
he needs to take a skillet to the head for this one.
THE BIGGEST LOSER (NBC)
September 16: 7.81 million (3.1 for 18-49)
September 23: 7.18 million (#3) (2.9 for
18-49) (#3)
September 30: 7.24 million - #3 / 2.9 for 18-49 - #3
So why is this show not in the 'trouble'
section? Because it's getting some of the best ratings in the show's
history and it's making a ton of money for the network with it's
website, books, and other merchandise. So chalk up another good season
for the show and J.D. Roth, who's production company helmed this. See
J.D., us fan boys still love you, despite Opportunity Knocks.
WEDNESDAY, OCTOBER 1
AMERICA'S GOT TALENT (NBC)
September 3: 10.15 million (2.7 for 18-49)
September 10: 11.49 million (2.5 for 18-49)
September 17: 12.05 million (3.1 for 18-49)
September 24: 10.23 million (#2) (2.7 for
18-49) (#3)
October 1: 12.55 million (#2) / 3.3 for
18-49 (#2) (Season Finale)
AGT enjoys a nice little spike at the end
of its run for the season. It gets a well-deserved renew, and we'll see
the show in the Summer. Attention NBC: DO NOT get greedy and make a
version in the Spring of 2009 to compete against American Idol. Yes, NBC
heads and Ben Silverman, I'm talking to you. Don't do it. The temptation
is there because of some of the faltering shows, but you will regret it
big time if you do.
AMERICA'S NEXT TOP MODEL (CW)
September 3: 3.5 million (1.7 for 18-49)
September 10: 3.84 million (2.0 for 18-49)
September 17: 4.24 million (2.1 for 18-49)
September 24: 4.07 million (2.1 for 18-49)
October 1: 4.01 million / 1.8 for 18-49
It's dropped a little, but it's still a
'hit' in the CW's eyes. And as the highest rated show on the network, it
will remain that way.
THURSDAY, OCTOBER 2
SURVIVOR (CBS)
September 25: 12.91million (#1) (4.4 for
18-49) (#1)
October 2: 12.85 million (#1) / 4.3 for
18-49 (#1)
The grand-daddy of reality shows only
sees it's membership drop a notch. It's still doing better than last
season and is easily in front of it's competition by a few million
votes. And it's turned back into water cooler conversation again -
something it hasn't done in a while.
HOLE IN THE WALL (FOX)
September 11: 5.37 million (2.3 for 18-49)
September 18: 4.72 million (2.0 for 18-49)
October 2: 3.95 million (#5) / 1.6 for 18-49 (#4)
I don't know how many more episodes HITW
has left, but it should clearly be in burn-off mode now - especially
since we're seeing the celebrity episodes (you know, the ones usually
held over for November Sweeps) now. There's been a rumor that one team
does indeed walk off with $100,000 - but if FOX is burning off the shows
and if HITW is in danger of being yanked, my bet is that the show will
not see the light of day. If I'm FOX, I may want to pull an Al Davis and
not pay out the prize money if I don't have to.
FRIDAY, OCTOBER 3
ARE YOU SMARTER THAN A 5TH GRADER?
(FOX)
September 5: 7.57 million (2.0 for 18-49)
(MILLION AWARDED)
September 12: 6.92 million (1.8 for 18-49)
September 19: 5.93 million (#1) (1.3 for
18-49) (#2)
September 26: 5.1 million (#3) (1.5 for
18-49) (#3)
October 3: 5.81 million (#2) / 1.3 for 18-49
(#2)
We see the million almost being awarded.
WHY is this show still on Friday nights and not moved to Thursdays,
where I guarantee it will do better than HITW?
DEAL OR NO DEAL (NBC)
October 3: 6.26 million (#2) / (1.5 for
18-49) (#2)
We also see the million almost being
awarded. WHY is this show still on Friday nights and not moved to
Mondays, where they can swap out the ailing Chuck and make this show the
lead-in for Heroes - the combination that NBC used 2 years ago which
made both shows hits?
DON'T FORGET THE LYRICS (FOX)
September 12: 5.72 million (1.7 for 18-49)
September 19: 5.31 million (#2) (1.5 for 18-49)
October 3: 4.41 million (#3) / (1.4 for 18-49) (#4)
We don't see the million almost being
awarded…but it could be awarded next week. WHY is this show still on
Friday nights and not moved to Thursdays, where you can get much better
mileage out of it and maybe see it score 10's or better?
AMERICA'S TOUGHEST JOBS
September 1: 7.33 million (2.4 for 18-49)
September 8: 6.48 million (2.6 for 18-49)
September 15: 4.95 million (#4) (1.6 for
18-49) (#5)
September 19: 3.34 million (1.1 for 18-49)
September 26: 4.56 million (#4) (1.3 for
18-49) (#5)
October 3: 3.42 million (#4) (1.0 for 18-49)
(#4)
We see $50,000 added to the pot and Chris get eliminated. WHY is this
show still on Fri…wait a second. This show will no longer be on Fridays.
In a few weeks, it moves to SATURDAYS, where it can be mercifully put
out to pasture.
SUNDAY, OCTOBER 5
THE AMAZING RACE (CBS)
September 28: 10.29 million (#3) (3.2 for
18-49) (#4)
October 5: 10.78 million (#3) (3.2 for
18-49) (#4)
The show is one of the rare ones to
actually GAIN numbers this week. Whether it's because this looks like a
good season or because 60 minutes was compelling, the show's numbers and
Emmy win justify CBS' decision to bring the show back.
AMERICA'S FUNNIEST HOME VIDEOS (ABC)
October 5: 9.11 million (#2) / 2.7 for
18-49 (#2)
This is another show that the numbers went
up from last year. ABC has to be happy with the numbers considering that
it's an 11% increase from 2007.
And those are the numbers for the week.
The numbers don't go down at a 30% clip from last year and some shows
numbers actually go up, which is a good sign for the genre. Next week:
VH1 unleashes 2 more reality shows to the world. How will they fare? How
will the game show numbers continue to fare? And will we ever get a
stock market that doesn't match the volatility of some of the returning
shows? I can't answer the last question, but we'll answer the first two
in 7.
Gordon Pepper was never absent in
grade school... E-mail him at
gordon@gameshownewsnet.com.
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