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Sixteen men and women have been
chosen by the queen of good things for a 12-week job
interview, in which only one can be named president of one of
will Martha Stewart choose as his next Apprentice? Keep track
Recaps by Julie Suchard, GSNN
Assistants: Charles Koppelman and Alexis Stewart
Creator: Mark Burnett (based upon "The Apprentice")
EP: Mark Burnett, Donald Trump, Jay Bienstock
Packager: Mark Burnett Productions, Trump Productions
Airs: Wednesdays at 9:00pm ET on NBC
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Final Approach -
Establishing shot of the loft at night:
Jim, Bethenny and Dawna are trying to guess who went
home. They know that it isnt going to be Ryan. In walk
Marcela and Ryan and Bethenny whoops it up. Ryan,
kindly reminds Marcela about his record compared to
hers. He has a 7-2 win/loss record with two wins as
project manager; Marcelas record is 3-7 with two losses
as project manager. Bethenny tells Ryan that he
shouldnt even worry about being in the final four
because he is so strong.
Ryan and Marcela discuss the next task and Ryan agrees
to be Project Manager. Marcela is pretty sure that if
her team, Matchstick, loses she will be going home.
Bethenny decides to be project manager for her team. Jim
and Bethenny discuss the next task and say that with
three people on their team, it would be embarrassing if
they didnt win. Bethenny says that Primarius is going
to cream the other team and at her words, Jim jumps on
the counter and starts jumping around and beating his
chest like a demented gorilla. Jim confesses that the
craziness is all part of his strategy to have people
misunderestimate him (to use a George Bushism) so that
he can win the game.
The next day the team is given their task via Martha on
the big screen [since Martha probably went over on her
parole minutes for the month, although she rationalizes
this by saying that she is in a furniture factory].
Martha tells each team that their job is to create a
30-second commercial for Song Airlines (the now-defunct
cheap-ass alternative from Delta) to promote the brand.
A plane full of Frequent Fliers will judge each
commercial to see which team does the best job of
promoting a $99 flight between New York and Los Angeles.
[I love flying on Song because they make great martinis,
have excellent food service, and have trivia games
onboard the planes.] Each team will be supplied with
actors and a production crew to help with production.
Executives from Song will also be available to answer
questions. The loser of this task will visit Martha in
the conference room. After Marthas video, Jim jokingly
asks, So, what are we doing?
Ryan and Marcela leave the loft. Ryan says that he is
excited and asks Marcela if she will have fun with
him. Then he tells her that he is going to get her to
bed early. [I thought that she was married!] Ryan comes
up with a concept for the video. He wants to show a
baseball player missing his team flight and only having
$100 to get to Los Angeles for his game. [Presumably
baseball players dont have credit cards, nor do they
have to pay the airport fees and taxes that make a $99
ticket cost $120, nor do they have to pay for a cab to
get to the airport
] Even though Matchstick has the
idea, they call the Song Executives who tell them that
Songs target audience is females over the age of 40.
Since Ryans idea doesnt mesh with the target
demographic, Marcela questions Ryans idea, but Ryan
just doesnt want to listen to her and the team goes
with his idea.
Martha gives her advice. Ask your customer all of the
questions you need so that you can come up with a good
solution that your client needs and wants. [So, if I
sell this stock now because of an FDA ruling, will it be
considered insider trading?]
Jim, Bethenny and Dawna work on their idea in the loft.
They do extensive research about the airline on the
internet, and then call the Song Executives. They ask
about the target customer, then Bethenny does some ass
kissing by talking about the quality of food aboard and
says that on Song you can have a hip, happening
lifestyle at a low cost. Jim asks a totally off the
wall question about the type of clothing of a typical
Song Customer while Bethenny and Dawna roll their eyes
in irritation. As the team leaves the loft, Bethenny
whispers to Dawna, Lets just let him talk and we will
do what we want. I am pretending that I am just working
with you. In the car, Jim is actually helpful as he
storyboards the commercial, although he makes rude
comments about the physical attributes of the women in
the commercial. [Jim apparently has a leg fetish, by the
way.] They go to the casting agency and cast their
commercial. Charles comments on their organizational
skills and professionalism.
In order for Matchstick to save money, Ryan decides to
star in as well as direct his teams video. Marcela
comments that Ryan isnt the best actor. Charles thinks
that its a big gamble; he is trying to pitch and catch
at the same time.
The teams also are able to film some Song planes at the
airport. Ryan is having a good time and Marcela
gradually is warming up to the concept of the video. Jim
directs his team video and Bethenny worries that Jim is
trying to be Fellini, I would love to do a Fellini
film, but I have twenty minutes to film a thirty second
in-flight commercial. On the plane, Dawna asks the
Cabin Steward not to give Jim any kind of alcohol since
He is already crazy as it is and he doesnt need any
alcohol in his system. Jim finds a way to get a martini
to the dismay of his teammates.
Matchstick starts editing their video. Ryan and Marcela
have a great time as they watch their footage. They have
an even greater time when they find out that the
facilities have beer in the refrigerator. Ryan is shown
drinking at least four or five beers. After the fourth
Sapporo and before the fifth Heineken, he comes up with
the slogan Need we play more? [a really lame joke
regarding the fact that the character in the commercial
is a baseball PLAYer] which doesnt make sense to anyone
but his own drunk-ass self. After a few more beers, Ryan
decides that it would be wonderful to insert subliminal
messages into the video. Ryan even comments that if he
drinks more he will come up with even better ideas.
The next day Primarius, dressed in Song Lime Green
makes their presentation in a Song Plane and presents
their video. They include people from wide ranges of
ages and ethnicities in their video and the crowd smiles
as they watch the happy faces in the video. The crowd
fills out their surveys and scores of 4s and 5s out
of five are seen. Next Matchstick does their
presentation, also wearing touches of Song Lime Green.
The crowd seems both confused and bored by the video,
though at the end they are smiling. [Happy that the
video is over?] The teams leave the plane and Ryan says
that he thinks that their team nailed it. [These poor
people watching the videos apparently had their flights
delayed just for this lame competition; Id be pissed if
it were me, and would mark both videos down
In the conference room, both Matchstick and Primarius
tell Martha how happy they are with their finish videos.
Like a Middle Schooler afraid of being left out of the
clique of popular people, Martha comments that she is
the only person in the room not wearing Song Lime Green.
Charles reveals that Primarius had an average rating of
4.2 while Alexis says that Matchsticks average was 2.8.
Martha says that she watched both of the videos and
agrees with the scores. Charles says that Song Airlines
was so impressed by Primarius commercial that they are
going to run it, as is, on their airplanes.
As their reward, Primarius is invited to Marthas house
in Bedford for horseback riding and a game of Scrabble.
Since its a cloudy day, Marthas horses are frolicking
in the field. [I read in Vanity Fair that Martha doesnt
let the horses out into the sun because she doesnt want
their black hair to turn red because it will no longer
match her black and grey color scheme.] Jim uses the
opportunity to kiss Marthas ass. They sit down to play
Scrabble, which Dawna has never played [nor has she
evidently played any kind of boardgame. She is
clueless]. Martha seems impatient about Dawnas ability
to grasp the game. As the team is leaving, Martha hears
Jim call her cute, and she calls him out on the
comment, but she seems to enjoy the attention.
Back at the loft, Marcela wonders if Ryan slacked off
and drank during the task because he knew that her
record wasnt as good. Ryan says that he worked hard and
the large amount of alcohol he drank had nothing to do
with the teams loss. [And Im eleven feet tall, and if
you dont believe me, then just ask my pet unicorn.]
In the conference room, Martha comments that this is
Matchsticks third loss in a row. Martha reviews the
video with Ryan and Marcela. Charles says that the
subliminal message was a horrible idea. Martha doesnt
get the Need we play more? concept. Alexis wonders
whether or not the team talked to the executives about
what they wanted. Ryan says that he doesnt feel as
though 40-year-old women have a problem with seeing
sports figures. Martha reads comments from the Song
customers The acting was bad. The athlete thing made
no sense. I felt that I watching a bad sitcom with
clowns. Martha says that the team missed the message of
High Class for Low Fares. Charles says that Ryan tried
to do it all and it backfired and also questions the
amount of alcohol that Ryan drank during the task.
Martha says that both Marcela and Ryan both messed up.
Martha wants to know what Ryan wants to do at her
company. He says that he wants to be in business; Martha
says that he needs to go to business school and get more
education. Martha says that she worried about Marcelas
lack of passion and losing record. She says that neither
Ryan nor Marcela fits in. So they both get canned.
Martha writes letters to Marcela and Ryan, which you can