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Game Show Lineup
Sixteen men and women have been
chosen by the queen of good things for a 12-week job
interview, in which only one can be named president of one of
will Martha Stewart choose as his next Apprentice? Keep track
Recaps by Julie Suchard, GSNN
Assistants: Charles Koppelman and Alexis Stewart
Creator: Mark Burnett (based upon "The Apprentice")
EP: Mark Burnett, Donald Trump, Jay Bienstock
Packager: Mark Burnett Productions, Trump Productions
Airs: Wednesdays at 9:00pm ET on NBC
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- November 30
There is an establishing shot of the loft at dusk.
Jim tells Dawna that he had a pep talk with Marcela and
told her what to say in the boardroom to save her own
ass. Jim tells Dawna, however, that Marcela isnt a
threat to either of them. Jim then remarks that Sun Tzu
says, Everyone observes the victory, but no one
observes the strategy that provided the victory. Jim
says that he has the strategy to provide a victory for
his team and for himself. Dawna observes the fact that
she and Jim are playing the game differently. While he
wants to keep the week players around for an easy win,
she wants a tough competitor in the end so that her
victory will have more meaning. Jim says that nobody
cares how you win, they only care that you won.
Later that day, Marcela, Ryan and Leslie come back to
the loft. Bethenny screams in delight and practically
dry humps Marcela on the floor in delight. Jim gives
Ryan a big manly hug, and then Jim embraces Marcela.
Marcela says that she underestimated herself, and it
wasnt time for her to go. Jim, once again referring to
himself in the third-person, says that Jim is a
mastermind of strategy. Jim is a master of this game and
there is no denying it.
The next day there is an early morning phone call. Who
could it be? Its Martha. She says that everyone has to
travel to her house on Turkey Hill Road. [This woman
gives out her street names so much, its like she wants
Martha talks to two people in suits about how wonderful
her garden is at this time of year and they pretend to
be interested. We later find out that they are Doug
Osterhoff and Margaret Brooks, two executive from
General Motors. The applicants come into the garden and
suck up to Martha by telling her how wonderful her
garden looks. Martha introduces Doug and Margaret along
with Renee McGuire, co-chair of the Buick dealer
Martha reveals the task. Each team has to create a
showroom launch display to promote Buicks new Lucerne.
Each team will receive an empty dealership showroom, a
$65,000 budget, and an office at an advertising agency.
Whoever creates the worst display will go visit Martha
in the conference room. Martha then leaves on business
[in reality she probably has to relocate before her
ankle bracelet goes off.] Martha tells each team that
she hopes that they put in as much work at their
showrooms as she does in her gardens.
Leslie decides to be project manager for Matchstick and
decides that her team needs to come up with something
clever [No duh!]. Ryan comes up with the concept that
the car is so nice you would take it to dinner
campaign. Leslie looks at Ryan like he is crazy, but
Marcela likes the idea. Ryan starts bitching about the
fact that Leslie shuts down good ideas.
Dawna decides to be the project manager for Primarius.
She says that she wants to think big. Dawna comments
that this is her third time as project manager and she
has the possibility of winning for the third time.
Bethenny comes up with the idea of Driven by Elegance,
then mulls over the fact that her teams have lost when
they overthink their tasks. They arrive in the showroom
where Jim looks at the car. He makes some growling
noises, then calls the car very tactile. [At least
hes not slapping his own ass, like he did during the
Martha talks about trends. She says that you shouldnt
look for the tread, you should develop the trend.
Meanwhile at Matchsticks dealership, Leslie calls Ryan
and tells him that she needs measurements of the
showroom. Ryan thinks that Matchstick should create a
video to go along with their dinner table display. They
go to a nice restaurant and film a table, nicely set
with a full array of matching dishes, with the intention
of making a movie with the car sitting next to the table
as an invited guest.
At Primarius, the team hires a design firm to help
create their concept. As the team decides on what they
need, Jim and Bethenny start fighting. Bethenny observes
that she and Jim are like a married couple who fight and
then make up. Dawna says that its unfortunate the
design firm has to witness the fighting because it
alters their impression of the group and might impact
the final product. As Dawna works with the designer, Jim
and Bethenny fight some more. Dawna goes out into the
hallway where they are fighting and begs them to stop so
that they can win their task.
At Matchstick, Leslie talks about how she hired a PR
specialist to help the team with their task. At 1:00
a.m. Leslie and Marcela go to edit the movie using the
text created by the PR person. Ryan is upset that the
concept has completely changed, particularly because the
film will no longer match the display of the car eating
at the dinner table.
The next morning Primarius went into their dealership to
complete their display. Their fabricators were late, so
the rest of their hired tradesmen had to stand around
and wait. Jim talks about how Dawna really needs to win
the task, otherwise she will be gone. Bethenny doesnt
care for Jims plan of wanting to be surrounded by weak
people. Dawna realizes that if the team loses, Jim will
go after her and try to get her off the team. The
fabricators arrive at Primarius and the display quickly
gets put together.
Matchstick is also working on their display. Ryan
comments that because Leslie changed the concept, she
seemed sort of lost and the display didnt match the
video. The table that is brought in for a display is too
small, so the team improvises by using old platforms
covered by table linens. Marcela says that her role in
this task is to pick up items for the tasks, like
carpets, and to pick up loose ends. Leslie says, on the
other hand, that Marcela is dead-weight. Ryan says that
Leslie lost focus and didnt seem to know what she
wanted to do in the showroom.
At Primarius, Jim is on his hands and knees making sure
that all aspects of his teams presentation are perfect.
The GM executives come in and Dawna explains their
display. She says that the theme of their display is
Driven by Excellence and that her team wanted the
display to be an experience for the people who come into
the showroom and to really showcase the car. Bethenny
explains that the team did a gallery wall showcasing
interesting views of the car, which she says is both
practical and elegant. Dawna says that she is impressed
by Bethennys presentation.
The judges walk into Matchsticks showroom and do not
understand their bizarre presentation of a car sitting
next to a dinner table. Leslie does a bullshit job using
the terms market research and elegance, but the
judges are not impressed with the teams efforts. Ryan
can tell the team was swinging and missing and he says
that he felt uncomfortable. Leslie says that her team is
going to hit this out of the park.
The teams go into a conference room. Since Martha is on
a business trip, the GM executives call her on her
private plane. Doug says that Matchsticks display was
confusing and he didnt get the car sitting at the
dinner table idea. Margaret says that Primarius display
absolutely took our breath away. We loved the fact that
the car was the star. GM is so impressed that they are
going to use the display at all of their Buick
dealerships. Primarius wins. As a reward they will have
dinner at the Four Seasons Restaurant with Charles and
Susan Lyne, President and CEO of Martha Stewart
Omnimedia. Martha tells Matchstick that one of them will
be sent home.
At the dinner, Jim, who has diarrhea of the mouth, talks
about his strategy of destroying the strong competitors
so that he can go up against the weak players in the
end. Charles and Susan dont seem impressed by his
ramblings and Dawna is surprised the he would bring up
the strategy in front of potential bosses.
The next day, Ryan and Marcela talk about what a failure
Leslie was as a leader, while Leslie tells Bethenny how
she had to do everything on the task. In the boardroom
Martha asks Leslie why her team went wrong. Leslie said
that they didnt have the best idea; they had a good
idea, but not the best idea. Leslie thought that their
idea was a little confusing. Martha mocks them by
showing them their display and asks them if the car was
set next to a bed [rather than next to a dinner table.
Frankly, it does look like a bed. So, are they trying to
say that youre supposed to love this car so much,
youre going to want to make love to it?]. Charles calls
their display a disaster.
Ryan admits that it was his idea, but that Leslie
changed the concept in the commercial. Martha mentions
the face that both Leslie and Marcela have lost two out
two tasks that they lead as Project Manger. Ryan has won
two tasks and Martha says that he is working with two
losers. Ryan says that Leslie is to blame because of
poor execution. Marcela also blames Leslie, while Leslie
blames Marcela. Charles says that there was a decent
idea, but horrible execution. Martha sends them out of
the conference room
Martha says that Leslie is a problem for her because of
the way she talks. Alexis says that she talks too
much and says too little. Charles says that Marcela is
a shrinking violet, who shrinks so much that she nearly
disappears. Leslie, Marcela and Ryan return to the
Martha says that she wants Ryan to show more backbone
and stand up for his ideas. She comments about Marcelas
horrible posture and how she doesnt even show backbone
when she sits in the conference room. Marthas problem
with Leslie is that she talks a lot without saying
terribly much. She wants people who think for
themselves, rather than using focus group. Alexis says,
the company started by showing people what to like,
and Martha says that she wants to continue the method
because it works. Martha says her company needs
substance. She would prefer to have a doer over a
talker, and then tells Leslie that she doesnt need her.
Martha writes a letter to Leslie, which you can read