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Sixteen men and women have been
chosen by the queen of good things for a 12-week job
interview, in which only one can be named president of one of
will Martha Stewart choose as his next Apprentice? Keep track
Recaps by Julie Suchard, GSNN
Assistants: Charles Koppelman and Alexis Stewart
Creator: Mark Burnett (based upon "The Apprentice")
EP: Mark Burnett, Donald Trump, Jay Bienstock
Packager: Mark Burnett Productions, Trump Productions
Airs: Wednesdays at 9:00pm ET on NBC
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Don't Touch That
- November 9
Establishing shot of Manhattan at night:
Jim regales members of Matchstick with the details of
the intense conference room discussions. They are all
amazed that Sarah sent Jim back to the loft as the
strongest person on the task. Howie and Bethenny return
from the conference room, trashing the fired Sarah and
Dawna confesses that she doesnt understand Jim and
Bethenny and do not know what kind of business skills
they have. She says that they are crazy and says that
she would not like to work with them. [I predict that
they will work together on the next task.]
The applicants are summoned to Marthas office the next
morning. Martha is seen in a contrived meeting with
Alexis and Charles poring over her magazine. Martha
observes that the groups have shrunk in size to 5 and 3,
so she plans on evening them out.
Martha comments that Primarius has a bad record and
needs some help. She asks Matchstick which team member
has the best record and surprise, surprise; Dawna raises
her hand and switches teams. Martha asks her if it will
be ok and Dawna smiles and says that its fine with her.
[I am sure that she is thinking that she got screwed by
the switch.] Martha then tells Bethenny that it will be
her turn to lead Primarius.
Martha talks about how well Martha Stewart Everyday [A
Kmart line of product] has done selling their
well-designed line of outdoor products. So Martha will
give each team 10 minutes on QVC to sell the outdoor
product of their choice. The team with the most revenue
wins. Martha tells the teams that she sold 50,000 books
on QVC, so she knows from experience that you have to
communicate, know the product and sell it to the widest
Primarius rides a bus to the QVC headquarters. Bethenny
talks about who would be the best host for the
infomercials. The team agrees that Dawna and Howie are
the most likeable and non-threatening members of the
team, so they should be on camera. Dawna complains that
the rest of the team is unprofessional.
Ryan steps up as project manager for Matchstick. As the
group is talking about the type of product that they
want, Amanda never shuts up, interrupting everyone who
tries to make any kind of point. Ryan comments about her
obnoxiousness and says that her attitude is something he
is not ready to battle.
Martha talks about making a good sales pitch. She says
that you have to know your product, know your customer;
you have to know the tone you have to take and that is
Marcela says that Matchstick needs to pick a product
from the QVC warehouse, design a sales strategy and sell
the product live on QVC for 10 minutes. Ryan chooses a
teak automatic hose rewinder that is powered by water.
Howie says that Primarius debated between selling the
portable air compressor and the foldaway hammock in a
bag. Jim and Howie attempt to set up the hammock and
realize that its a pain to set up. Once they finally
set up the hammock, Howie tries to lay on it and it
falls apart around him. The team wisely opts to sell the
portable air compressor instead. This product inflates
tires and balls [there is pent up demand for inflated
balls.] The group decides to sell this product for
$44.78. Bethenny worries about Dawnas onscreen
personality. Dawna says that she doesnt like Bethennys
leadership style because she is too frenetic and makes
everyone in the group nervous.
Matchstick goes outdoors to the QVC set which consists
of rolling lawns and a fake house. Ryan tells Leslie and
Amanda that they will be the on-air personalities while
Marcela will be responsible for decorating the set.
Leslie will be the lead and while Amanda will be the
demonstrator. Amanda complains that she could do a
better job and will not let the issue die. Leslie offers
to let Amanda be the lead, but Ryan says no, he wants
At Primarius, the team does a dry run through. Bethenny
says that Dawna did a great job, but that Howie was like
a giant pink elephant. [Umm
Did you mean white
elephant?] Howie does another run through and he flails
on the job. Finally at 2:00 a.m. when they are
practicing, the team loses patience with Howies
inability to sell the product. Bethenny decides that Jim
will sell the product on air, though she realizes that
he has the capacity to do something really crazy.
The next day, Matchstick is on the set getting ready to
film their commercial. Amanda is being argumentative
with Leslie and Ryan demanding that she gets her way.
Ryan decides that the shot will always follow Leslie,
marginalizing Amanda during the commercial. Ryan thinks
that if Leslie tells a story rather than trying to sell
the product, the team will be successful.
Ryan notes that once the host started interacting with
Leslie, the sales went up, but every time that Amanda
was in the shot, the call volume went down. Ryan orders
the camera to stay with Leslie, minimizing the time that
Amanda is on-air.
Primarius gets ready for their commercial. Before the
commercial, Howie is in the control booth flailing at
his job of directing the commercial. To break tension
[or because he is a manic freak] Jim starts leaning up
against the van, which is being used as a backdrop and
starts spanking himself. Dawna is obviously frustrated
by his antics. Once the commercial starts, Jim does a
really professional job and the sales start going up.
Jim walks out of the shot, but Howie is unable to tell
him to get back into camera range.
The applicants go to the conference room. Martha asks
Bethenny how she liked being project manager for the
first time. She says that it was great and the team
worked together really well. Alexis says that Primarius
sold 266 units at $44.78 for a total of $11,911.48.
Bethenny says that her team satisfied every goal that
they set for themselves. Matchstick sold 143 units for
$99.97 for total gross revenues of $14,295.71.
Matchstick wins. For their reward they will take a
helicopter ride to Marthas beautiful house [as if she
would admit to having an ugly house] in East Egg, er,
East Hampton. They will be bet by Kevin Sharkey, the
decorating editor of Martha Stewart Living.
Primarius will return to the conference room, where one
of them will be sent home. Bethenny says that she wants
to call in sick the next day, because she doesnt want
to go in front of Martha. Howie is upset as well because
he has always wanted to ride in a helicopter.
Matchstick is shown on their very special helicopter
ride. After the helicopter touches down, the team takes
a limo to Marthas house. They are met by Kevin Sharkey,
who takes them on a tour of the house. There is a giant
stuffed carp over the fireplace and Kevin tells the
group that Martha chose the colors within the house to
match the carp and loves to collect Taxidermy, because
she is a huge animal lover. He shows Matchstick the
dining room where there is a
Venetian chandelier. The ceiling has been painted to
match the chandelier
Kevin reveals that painted ceilings
is one of Marthas trademarks along with monochromatic
interiors [and her monotone voice].
Primarius talks in the loft. Bethenny asks Dawna who she
would get rid of. Dawna says that she cant work for
somebody like Bethenny because she is too hyper. She
says that Bethennys energy isnt focused and that she
would rather work for somebody who is more organized.
Dawna goes on to say that she is a polar opposite from
Bethenny. Bethenny is hurt by Dawnas comments. Jim says
that he hopes that somebody trashes Dawna to Martha,
though he thinks that Bethenny or Howie will be going
In the conference room, Martha asks Bethenny what
happened. Bethenny says that no one person screwed up.
Charles asks Dawna her opinion of Bethenny as a leader.
Dawna says that she didnt think too much of Bethennys
leadership style. She personally looks to leaders to
motivate and inspire and she thought that Bethenny did
the opposite. She also says that she was shocked at how
well she worked with Jim. Howie says that he thinks that
the team picked the wrong product.
Martha says the Jim didnt look good on camera, he
interrupted Dawna and his face frequently wasnt on
camera. Jim reminds Martha that he jumped in at the last
minute because Howie couldnt do the job. Martha wants
to know why Howie didnt do the presentation. Bethenny
says that she begged Howie to rehearse and he wouldnt
do it so she pulled him from the presentation.
Martha asks Bethenny who she would bring to the
conference room. Bethenny says that Dawna has the best
track record, so she shouldnt have to come to the
conference room, so Jim and Howie should go to the
conference room. Outside, Bethenny apologizes to Jim for
bringing him into the conference room. He says not to
worry about it. While waiting, Bethenny, Howie and Jim
trash Dawna for being a prima donna, but Howie says that
its pointless to complain about her since she wont be
returning to the conference room.
Jim, Bethenny, and Howie return to the conference room.
Martha wants to know why Bethenny couldnt motivate her
team. Bethenny says she doesnt know, but that she gave
500% of herself on the tasks. [This is one of my pet
peeves, how can you give more than 100% of yourself, if
I had my own Apprentice show, I would fire her on the
spot for her inability to grasp math.] Bethenny goes on
to trash Dawna, but Charles says that Dawna isnt in the
room, so she shouldnt waste their time talking about
Dawna. Howie says that Bethenny should have done a dry
run of the sales pitch to see who was best suited for
it. Bethenny argues back that Howie almost demanded to
do the pitch and then wouldnt rehearse or learn
anything about the product. Bethenny and Howie argue
incessantly about who was to blame.
Martha says that Howie didnt step up to the plate to do
a good sales pitch. Martha comments that Bethenny
recognizes her own faults. Bethenny says that she would
give Martha blood, sweat and tears and would work hard
for Martha. Martha says that her leadership skills are
lacking but she likes her determination. Martha says
that Howie just isnt passionate enough for her company
and says goodbye.
Outside the room Bethenny is upset and apologizes to
Howie, going as far to tell him that she loves him.
Inside the conference room, Alexis, who has an opinion
for a change, says that Howie isnt a risk taker. Martha
says that he doesnt have a competitive spirit. Alexis
says that he wants to compete when he know that he will
win. Martha writes her letter to Howie, which can be
seen here: http://www.nbc.com/The_Apprentice:_Martha_Stewart/letters/index.shtml