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Sixteen men and women have been
chosen by the queen of good things for a 12-week job
interview, in which only one can be named president of one of
will Martha Stewart choose as his next Apprentice? Keep track
Recaps by Julie Suchard, GSNN
Assistants: Charles Koppelman and Alexis Stewart
Creator: Mark Burnett (based upon "The Apprentice")
EP: Mark Burnett, Donald Trump, Jay Bienstock
Packager: Mark Burnett Productions, Trump Productions
Airs: Wednesdays at 9:00pm ET on NBC
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- November 16
Establishing shot of the loft night:
Dawna returns from the board room. Ryan and Amanda ask
her how it went. Dawna says that it was horrible, she
hates going into the conference room and cant talk bad
about people. She doesnt like to hurt other people and
tearfully says that she thinks that she hurt Bethenny
and she feels horrible about it. When Bethenny returns
to the loft, Dawna hugs her and it seems as though
Bethenny has no hard feelings. Amanda says that she is
surprised that Howie didnt return, I am confused about
what Martha Stewart is looking for, I just dont know.
If she is looking for somebody like Jim, she isnt
looking for somebody like me.
The next day Administrative Assistant Julia calls the
loft. The candidates need to be by the monitor at 9:00
a.m. for their next assignment. Martha says that she
cant be with them in person because she is [on parole]
choosing a color for the cover for her next magazine
issue [How about prison grey?]. Martha talks about how
people are addicted to the perfect cup of coffee, tea or
hot chocolate. She says that the Tassimo Hot Beverage
System does all three. [This machine looks fabulous and
I am not just saying this because it prepares Suchard
brand Hot Chocolate] Each team will be given $40,000 to
set up a retail space to sell the product. The team who
has the least amount in gross revenues will meet Martha
in the conference room, where one member will be fired.
Jim is chosen as project manager for Primarius against
Marcela for Matchstick. Dawna points out that since the
team is small with only three members, that they should
hire a PR firm to handle most of the work. She suggests
Lime PR Productions for the task.
At Matchstick, Marcela starts delegating tasks. Ryan and
Amanda immediately started fighting with her over little
things like the speed of the computer. Amanda says that
she doesnt feel comfortable with Marcela as the leader
of the group. Marcela asks for the group to be with her
100%, they say that they are, but Marcela feels as
though they are setting her up to fail.
Dawna sets up a private meeting (her only) with Lime PR
Productions Company. Dawna says that its really
important for Primarius to win the task. She says that
Jim and Bethenny have an alliance so if they end up in
the board room, she knows that she will be the next
person from the team to go. Jim says that Dawna doesnt
want him to come to the meeting with the Lime PR, so
from the beginning he has a rogue member of the team.
Martha talks about passion and drive. [Shes thinking
about her horses when she talks about passion and
] She talks about her daily rationalizations.
Rather than saying I am going to work in the garden,
she says I am going to garden. Once you attach the
word work and make it a chore, peoples attitudes
change drastically. [Thank you Martha
from now on
instead of saying, I am going to work at folding
laundry, I am going to say, I am going to make origami
with my towels and it wont seem like a horrible chore.]
Marcela says that there is no way that she is going to
lose against Jim again. Marcela thinks that an
interesting way of showcasing the Tassimo would be to
bring in a pastry chef and serve pastry to compliment
the coffee. Amanda bitches that Marcela thinks about
food too much, that everything with her is food-related.
She is worried that the coffee is becoming a side note.
Ryan snarkily comments that he needs to find a pastry
chef for Marcela so that the team can sell pastry
instead of coffee makers. Ryan and Amanda further gripe
that Marcela is not delegating nor is she giving them
direction. They take matters in their own hands by
trying to hire a celebrity to come to their event:
somebody with a following. They are told that they
could have Paul Shaffer, Mary Tyler Moore or Vincent
Pastore, Big Pussy from The Sopranos. [When I think
of coffee, the words Big Pussy always come to mind.]
Marcela asks for input from the team, but Amanda refuses
to give her any ideas, saying that she is going to lead
the team for Marcela. Ryan brings up the Big Pussy
idea, repeating the words Big Pussy over and over
again, but Marcela is appalled and says that they cant
Alexis and Charles come in to see what the team is
doing. Marcela explain the teams concept and while she
is doing this Amanda and Ryan are openly defiant and
uncooperative to her in front of Alexis and Charles.
Ryan says that he cant find a chef, so Marcela takes
matters into her own hands and finds a chef herself.
Marcela says that she could pull this task off on her
own if she didnt have Amanda and Ryan to manage.
Meanwhile, Dawna meets with Lime PR Productions.
Basically Dawna throws the teams entire remaining
budget of $30,000 at the company so that they will help
design, build and promote Primarius store. Dawna feels
like she is the Project Manager of this task. When Jim
finds out, he is really pissed off. Bethenny says to let
the blame be on Dawna if the task fails.
At 1:30 a.m. in the midst of a pile of Tassimo boxes,
Matchstick gathers to talk about their marketing
strategy. Amanda gripes that the team should have had a
marketing plan from the beginning. Marcela says that the
pasty chef will bring people through the doors. She asks
if Amanda has a better strategy and Amanda says no, not
at this late time. Marcela reminds her that she asked
the team for their input throughout the day but nobody
was willing to share their ideas with her. Amanda
bitches some more that she and Ryan dont want to lead
The next day, at 9:00 a.m. the doors to Matchsticks
store open. Marcela directs the promotions staff and
shows them how the Tassimo works. Matchsticks store was
really crowded with people stuffing their faces with
free pastries and coffee, but they didnt sell any
Tassimos. Amanda is shown offering the pastries, but not
really trying to sell the Tassimo. Alexis comments that
Matchstick is acting strange
they seem a little lost.
To win this task they are going to need to find an
innovative way of getting costumers to purchase the
product. Marcela talks about the pricing of the
product. She started out a $299 lowered it to $249 then
lowered the price to $199. [At local stores the Tassimo
is selling for about $169 right now.]
At Primarius store, there are no customers. The
expensive PR firm that Dawna handled is just standing
around doing nothing. Jim is concerned that Dawna spent
$30,000 on PR, but the team isnt getting everything it
needs like signage. Bethenny complains that Lime PR is
standing around eating cookies so she was frustrated.
Bethenny takes control of the PR staff and makes them
blanket the city with promotional materials. Traffic
picks up at lunchtime and they start making more sales.
Charles comments on the intensity shown by the Primarius
Both teams go the conference room with Martha. Charles
reveals that Matchstick sold nine Tassimo machines for
total sales of $1,891, while Alexis reveals that
Primarius sold 36 Tassimo machines for total sales of
$6,621. [I should point out that with a budget of
$40,000, it would have made more sense for each team to
hand people on the street $200 to buy the machines, and
then they could have sold 200 of them.] Charles points
out that Matchstick simply had no fire for the task.
Primarius wins the task so as a reward they are flown up
to Bar Harbor, Maine on a private plane for a tour of
Marthas most favorite place: Skylands, Marthas
House. [Since Martha is on parole] Alexis will give them
all a personal tour of the house and make them lunch. At
the house, Alexis explains that that house was build by
Edsel Ford in 1925 as a summer home. Jim comments that
he has only had two rewards so far, so he really
appreciates the trip. He also talks abut how nice Alexis
was to the team, so he likes her more. The team goes out
on a speedboat and Alexis made lobster sandwiches for
the team. Alexis even remembered that Bethenny was a
vegetarian and prepared a special arachnid-free sandwich
Meanwhile, back at the loft, Marcela is seen tearfully
packing. She talks about how all she wants to do is to
cook for Martha or work for the magazine. She says,
Maybe this whole thing is not for me, I cant handle
this type of competition, that I am a mom and a chef,
this is not me. Meanwhile, Amanda bitches to Dawna that
this was the worst task she has ever been on and she
is worried that Charles might nail her for being
unnecessarily cruel to Marcela. Jim talks to Ryan and
asks, You guys are going to crucify her arent you?
Ryan thinks that Marcela is just going to give up
because she is tired.
Jim tells the camera that he didnt like the position
that Marcela was put in, because he had been put in that
position before. People had tried to paint him as a weak
player and he wasnt. He felt that were doing the same
thing to Marcela and it was just plain wrong.
Jim, surprisingly, decently, amazingly, goes in to
Marcela and tells her that Matchstick was going to
crucify her. He tells her to be strong and that she
needs to have an offense ready for the conference room.
He gives her talking points, telling her to say that
Amanda acted as though Marcela wasnt good enough to
lead the team. He tells her to tell Martha that she got
the celebrity chef and that she got people into the
restaurant and she told the Tassimo machines. Jim tells
her to tell Martha that the team was so arrogant that
they sabotaged the task so that Marcela would be sent
home: Is that the type of person that Martha wants
working for her? Marcela says that Jim gave her the best
pep talk and she knows that she has a lot to bring to
In the conference room, Martha asks the team what
happened. Marcela admits that some of the blame belongs
to her, but says that Amanda and Ryan did not support
her. Amanda agrees that she wasnt supportive, but it
was because she didnt agree with the decisions that
Marcela was making as a leader. Charles says that the
team didnt seem engaged in selling the product. Alexis
weighs in and says that the team was dead morose and
unhelpful. Ryan says that it would be so easy to
blame the project manager [which is what he is doing]
but he is willing to take some of the blame himself.
Martha says that there is no excuse for the team to lay
back while the lamb is being lead to the lion. Leslie
says that as a fellow Latina, she wants Marcela to
succeed. She relates that Marcela had felt the team
pulling away from the beginning of the task.
Martha says that a small team really needs to have
teamwork and she wonders why Amanda held back her ideas.
Marcela says that she couldnt manage a team that didnt
respect her. Amanda says that she respects Marcela a
Charles asks Amanda about her background. She says that
she has a background in promotion and marketing. She
also says that she is great with working at people.
Martha questions I thought that you were an attorney?
Amanda replies, I am, but I also have a Public
Relations Degree. Martha wonders what kind of job
Amanda wants in her organization. Amanda says that she
loves to decorate and she loves to cook and that her
husband loves to mock her for her interest in cooking
and decorating. She never really answers the question,
but does come with the gem People love to see people
who are real; they dont want to see somebody who is
professional and polished who never makes mistakes. [A
look of utter disbelief crosses Alexis face
Amanda realize that she is dissing Martha with her
comments?] Amanda says that she is flawed and hopefully
Martha will be interested in her.
Martha asks Marcela what she can bring to the company.
Marcela give an eloquent speech about how passionate she
is about food. She talks about how Martha hasnt tapped
into the Latin American Market, how people have called
Marcela the Mexican Martha Stewart, but she doesnt
want to be the Mexican Martha Stewart: she wants to
help Martha become the Mexican Martha Stewart. [Touche!
Good one, Marcela.] Marcela picks Amanda and Ryan to
bring to the conference room and Leslie is sent back to
In the reception area, Amanda and Ryan gang up on
Marcela for saying that they werent team players.
Martha calls everyone back into the conference. Ryan,
acting like a pompous jackass, gives a speech when he
walks in to the room saying that he is offended that
Marcela said that he was disloyal and tried to sabotage
her efforts as project manager. Martha is impatient with
the whole thing and tells him to sit down. Amanda and
Ryan continue to snipe at Marcela who keeps saying that
she was never really given a chance to lead the team.
Martha comments that she has never had a job interview
like this and talks about how there are so many
opportunities within Martha Stewart Omnimedia for the
Alexis points out that Amanda was trashing Marcela when
she first walked into the conference room, but then
changed her tune. Amanda starts to deny it, but Martha
reminds her that she did say that she couldnt support
Marcela. Marcela tells Martha that if she wants somebody
who is cutthroat, it isnt her, but if she wants
somebody who will be passionate and carry herself with
integrity, then Martha wants her for the job.
Martha says that she likes Ryan but that he should know
better than to let his leader flounder. Martha tells
Marcela that its a problem that she had no control of
her team. Martha tells Amanda that she sensed weakness
in Marcela and didnt help Marcela. Martha says that
teamwork is one of the most important things at her
company, and because Amanda hasnt shown it, Martha has
to say good-bye to her.
Martha writes a very generic good-bye bitch letter to
Amanda which you can read here: http://www.nbc.com/The_Apprentice:_Martha_Stewart/letters/index.shtml