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Sixteen men and women have been
chosen by the queen of good things for a 12-week job
interview, in which only one can be named president of one of
his companies.Who
will Martha Stewart choose as his next Apprentice? Keep track
at the
Portfolio.
Recaps by Julie Suchard, GSNN |
FACT FILE:
Host:
Martha Stewart
Assistants: Charles Koppelman and Alexis Stewart
Creator: Mark Burnett (based upon "The Apprentice")
EP: Mark Burnett, Donald Trump, Jay Bienstock
Packager: Mark Burnett Productions, Trump Productions
Airs: Wednesdays at 9:00pm ET on NBC |
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ALL ORIGINAL MATERIAL COPYRIGHT 1999-2004
GAMESHOWNEWSNET.COM. All rights reserved.
No infringement of copyright is intended by these fan pages; production companies of shows this site covers retain all rights to the sounds, images, and information contained herein. No challenge to copyright is implied.
Web design by Jason Elliott. Logo by Chico Alexander.
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Bake It 'Til You Make It
- October 6
Establishing shot: Manhattan skyline near dusk.
David, Bethenny, Shawn. and Marcela are talking about
who Martha is going to send home and who will return to
the loft. David, the Napoleon Dynamite look-alike, says
that they have to pull things together after two
consecutive losses. David says that Dawn is the center
of the conflict, and they all dread seeing both Jim and
Dawn return. Marcela also says that Dawn has got to go.
Well, speak of the devil, and what do we find? Of
course, Jim and Dawn re-enter. Everyone else is at the
dinner table, and no one stops stuffing their face to
greet them. They do all share knowing glances. As Dawn
unpacks, she rhapsodizes about having to learn to work
with people you dont like, since she knows the rest of
her team despises her [and its really tough to be the
most hated person on this team with being so freaking
abrasive].
Jim makes a phone call. From the tone of his voice, it
sounds like hes talking to a developmentally-delayed
child. In reality [and much scarier, in my opinion],
hes talking to his wife, who apparently appreciates
being spoken to as if shes a retarded invalid. Also, it
seems she is pregnant and just about to give birth. She
had been having some contractions, but it turned out to
be a false-alarm. Jim asks if there is anything he can
do [Yeah, buddy! Get your sorry ass back home and be
there for the delivery! What made you leave home at a
time like this?!?]. He says his wife wants him on TV,
because its making their life better in the future [Not
at the rate youre going it wont, Jim]. Right before he
hangs up, Jim says, Good luck with your task! [Huh?
That sounds like something she would say to him, rather
than the other way around.]
The next morning, Carrie, runner-up in the 2000 Miss
California USA pageant, answers the phone. Martha is
calling from the stables where she is admiring her black
horses again. Martha seems surprised that most of the
applicants are still sleeping, because she has been up
for hours. [Yep. Methamphetamine will do that to
people.] She tells them all to meet at a photo-shoot in
her offices at 9:00, then she kisses her horse on the
nose.
Martha talks to faux-George (Charles) and faux-Carolyn
(Alexis) about wedding decorations, in a room that looks
like it was decorated for a boys baby shower. Actually,
Alexis just stands there and lets the others do the
talking, as per usual. The applicants arrive, and Martha
tells them that her weddings book was the second to come
out after Martha Stewart Living, and that the wedding
industry totals over $72 billion dollars per year. For
their task, each team has to design and bake an original
wedding cake. Each team will have their own baker and
their own kitchen at the Culinary Arts Institute, and
then they will have to sell the cake at a bridal fair
hosted at Michael C. Fina. Whichever teams makes the
most money selling their cake will win. Martha playfully
says that she hopes Matchstick wont be the team shell
be seeing in the conference room again. Shawn responds,
I guarantee it will not be.
Howie is the project manager for Primarius. They head
over to the Culinary Arts Institute and start their
strategery. Their overall plan is to sell low and win
with volume of sales. [Didnt Matchstick try this for
the flowers? That didnt work too well.] Amanda, the
freakish bird-woman, checks out some wedding cake
websites, including those affiliated with Martha
Stewart, for ideas. Carrie comes up with the idea for
layers in different shapes. Howie assigns an away team
to check out a bridal store in the city [I hope they
dont have any red shirts on the team, or theyre
toast!]. Ryan, Sarah, and Jennifer leave to check out
New York Wedding Center Incorporated on Grand Street. It
turns out that this is a specialty shop for Asian
weddings in Chinatown not really the look they are
going for.
Martha then gives a little speech about trying to avoid
limiting your customer base. [I suspect this will come
into play at some point for this task.]
David is the project manager for Matchstick. David is
ecstatic because both Bethenny and Marcela are cooks. He
sends those two plus Dawn out to design the cake. David,
Shawn, and Jim team up to do marketing and research.
Shawn finds a website for Sylvia Weinstock Cakes Ltd.
Apparently, Ms. Weinstock is a celebrity-cake designer
[Yet another job description I had no idea existed
before watching this show]. Shawn gets Sylvia on the
phone and tries to impress her with flattery, which she
eats up. Sylvia makes cakes that go for $10,000 or more,
and Shawn thinks that brides shopping at Michel C. Fina
would be in the market for high-end cakes like that.
[Umm. My guess is that anyone who can lay down that much
for a cake is not doing any of their own shopping at a
bridal expo.] Shawn asks about individual cupcakes, and
Sylvia nixes that idea because peeling paper off the
cakes is inelegant.
Shawn calls the cake design team to tell them that
according to Sylvia Weinstock: 1) No individual
cupcakes, and 2) Pink icing is very popular. Bethenny
and Marcela want to do an oval-shaped cake; Dawn prefers
round, but acquiesces. Marcela talks to their assigned
baker, and he wants to make sure they are going with a
4-layer oval cake with the layers off-set
asymmetrically. Dawn remarks to the camera that they are
seriously limiting their appeal by making a
non-traditional cake, but she feels she needs to keep
quiet.
Charles comes to visit Matchstick, and Shawn immediately
starts bragging about her great idea to contact Sylvia
Weinstock. Then she says, If we dont win this one, you
have my word [that] you can fire me personally. Charles
is a little taken aback by her bravado, and tells the
camera that sometimes you get what you ask for.
[Dramatic foreshadowing?]
Primarius is making a more traditional five-tier wedding
cake. They are also making five different flavors to
choose from, and bringing them all for the customers to
taste. The away team comes in, and Ryan gets on the
phone trying to purchase a cake stand. Howie completely
flips out, wondering what the hell the team was doing
for so long if they didnt already get a cake stand.
Sarah and Howie yell at each other while the rest of the
crew looks on in horror. Sarah tells Howie that he sent
them to an Asian wedding center, and mild-mannered Bruce
Banner transforms into the Incredible Hulk. Howie yells
that he didnt send them anywhere, says Bullshit
several times, and calls Sarah a liar. Dawna tells the
camera that shes not sure of Howies leadership
abilities, if he can go ballistic like this.
After the commercial break, Howie and Sarah are talking
more calmly, apologizing to each other, and they give
one another a quick hug and kiss. Alexis meekly enters
the Primarius kitchen and tells them embarassing
anecdotes about Martha. [Alexis used to clean Marthas
closet. Wonder what she found?] Howie glances up at a
mirror and asks, Is it me, or am I getting better
looking as the day goes on? Alexis gives him a sly
wink.
In the Matchstick kitchen, Jim is obviously not helping
with the cake because he is still dressed in suit and
tie. He gets a call from his wife Michelle, who just had
a baby girl. He makes some more inane comments about how
he wants to be there, but being on the show is just so
important.
Back at Primarius they are assembling and decorating the
cake. They leave a list of tasks left to accomplish; at
the bottom it says, Sleeptime
Never.
David and Marcela worked all night long on their cake.
The rest of the team got a good nights sleep, because
they would be involved with sales the next day. When
they enter the kitchen they scream in delight at their
cake. It looks like a stack of white straw hats with
pink bows and a floral bouquet on the top. Shawn doesnt
like it though, and she lets Marcela know about it.
David directs Bethenny and Jim as they carry the cake to
the van outside. David is wearing latex gloves [for no
evident reason, because he isnt touching anything but
air]. Jim is praying to God the whole time, hoping that
they wont destroy the cake. Of course, hes the one who
puts a hand in the frosting when they finally get it in
the van. The music reaches a crescendo, and Dawn says,
Aww, fuck! However, it is not a disaster, because they
actually have three cakes (one masterpiece and two
sheet-cakes for taste samples), and they will just cut
up the sheet-cake with Jims pawprint in it.
Primarius puts their cake into a U-Haul box before
moving it. [These guys are a lot smarter, in my
opinion.] Howie is driving like Hans Moleman from The
Simpsons, trying to protect the cakes no matter how many
other drivers he has to piss off in the process.
So they arrive at the bridal show, set up their cakes,
and play the waiting game. [Homer: Im sick of the
waiting game. Lets play Hungry Hungry Hippos!] Two
hours later, Primarius hasnt made one sale. Shawn tries
to bullshit some customers, saying Were Matchstick
Cake Design. Were a superbly up-and-coming cake design
company. Some of the customers say that their
off-center oval design looks like a cruise-ship
smokestack or a boot. They laugh, but they dont buy.
Ryan (Primarius) talks to a dweebish young couple who
met on-line. They decide to buy a cake at $6/slice for
120 people. The bride-to-be cries tears of happiness.
Ryan shyly tells Howie, I sold you a cake, and gets a
loving kiss on the cheek and a pat on the back in
return. Spying for the other team, Bethenny runs to tell
Matchstick about the sale. They try to lasso in an
Asian-American couple with over 300 guests at $10/slice.
The couple whispers to one another, but do they buy?
Its Conference Room Time again:
Martha samples both teams cakes. She likes them both,
and says they taste home-made, which is the goal. She
then looks at pictures of the cakes. Primarius had a
five-tier stack of alternating squares and circles. The
team says that customers liked the color best. Martha is
a bit surprised [and disappointed?] at Matchsticks
asymmetric oval cake. Charles reports that Primarius
sold 5 cakes for a total of $3658. Although they try to
keep the suspense going, everyone on Matchstick knew
they lost, because they sold ZERO cakes! [A
slightly-comic tiny Chinese gong sounds in the
background.] Howie smirks, and Jim and Bethenny hide
their faces in their hands. Martha says, This is
clearly not a good thing.
As a reward, the Primarius team is going to the
Jean-Georges restaurant to eat dessert with New Yorks
most famous newlyweds, Donald and Melania Trump.
[Correct me if Im wrong, but doesnt the name Melania
basically translate into English as Blackie or
Darkie?] Charles says that Donald has chosen a lot of
wedding cakes, resulting in the expected forced
laughter.
Ryan is absolutely transfixed by the sight of Melania
Trump (nee Knauss). She looks like a young Raquel Welch
with more than a soupcon of Mongol blood in her.
[http://www.croportal.com/images/trump_melania1.jpg]
Martha interrupts by calling Donald on his cell-phone,
and they rudely talk about the applicants in front of
them. They feast on candied ocelets paw-pads,
chimpanzee scrotum, and other assorted tidbits. Donald
then asks if any of the applicants would like to work
for him. Ryan politely begs off by saying, Im on
another job interview right now.
Jim and David are half-naked in the bathroom together
talking about the upcoming conference room meeting. Jim
says the cake was too specific, and someone else has to
take the blame. Davids plan is to say that he had two
professional chefs tell him to go with a pink, oval,
asymmetric cake, and there was no way he would go
against that advice. Marcela tells the camera that she
has never baked a wedding cake (she does Mexican
cuisine) and didnt even have one at her own wedding.
She plans to put the blame on Sylvia Weinstock [and, I
guess, Shawn, by association]. Shawn continues to
complain about the pink cake, that so many prospective
customers said didnt fit their color schemes. Bethenny
cant believe that Shawn cant even remember that said
she wanted a pink cake. David tells Dawn, Bethenny, and
Shawn that hes prepared to pick any of them for
possible eviction/firing/whatever its called on this
show. Dawn wants to know why she might be going, and
David says that he cant see her being able to be an
effective team leader with the rest of their group.
[Dawn, they all find you annoying. It was your request
for complete quiet and need to eat a banana in the first
show, if you dont recall.]
In the conference room, Martha wants to know what
happened. Didnt they see all of the wedding magazines
that were in the room? They have only ever had one
asymmetric cake in the magazine. Marcela says she wanted
to think outside the box. Shawn brings up the cupcake
issue again, and how Weinstock argued against it. Martha
retorts that you dont have to use paper liners, which
Shawn never thought about. Martha expresses her great
respect for Sylvia Weinstocks creativity, but Martha
says shes sold more wedding cakes than Sylvia has.
Charles (now sporting his traditional unlit cigar) asks
Shawn the obvious question about her essentially asking
to be fired if they failed again. She responds, Oh
Charles, how I knew this was going to haunt me
. In my
business they say, Fake it til you make it.
Admittedly that was a lot of puffed-up confidence
Martha, Charles, and Alexis all shake their heads.
Martha says, Not in my business. Shawn valiantly tries
to back-pedal and retract her statement, but the damage
is done. Martha asks David to make his choice of two
people to bring back for possible dismissal. He chooses
Marcela and Dawn. Martha sends the others back to the
loft.
Martha tells Charles and Alexis that something is not
right. She is upset with the lack of sales more than
the unusual cake. So she gets her secretary Julia to
call the loft and get all of the applicants back in the
conference room. Once they all arrive, Martha continues,
Upon further reflection, Charles, Alexis, and myself
have decided that this was not really a bakers problem,
it was not Dawns problem; it was a basic
market-research problem. She then scolds each of the
applicants in turn, and then says there was something
else that bothered her especially: Fake it til you
make it.
Shawn apologizes and says that its simply a TV term
that applies to newbies in the field. Martha explains
that she has been in TV for 12 years, but has never used
that term, which is also against her business
philosophy. Martha also brought up Shawns statement
about going home if her team lost the task. Remember,
this is a job interview. You would never say that to a
potential employer
.And being part of that awful
sales-team is just icing on the cake. I wish you well,
but I have to say goodbye. David lamely attempts to
shake Shawns hand, but shes off and out of the
conference room.
Here is a link to Shawns letter: http://www.nbc.com/The_Apprentice:_Martha_Stewart/letters/index.shtml |
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