Sixteen candidates, hit hard by the recent economic crisis,
are chosen by the most powerful name in real estate for the
ultimate job interview.
Recaps by Eric Pierce, GSNN
Donald Trump Jr.
Donald J. Trump
Trump Entertainment LLC & Mark
Trump Tower, NYC
10p ET Thurs, NBC
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And you thought the Mahsa backlash was over. Not
even close. Yes, Steuart got to meet with the CEO of Snapple, but more
interesting is what happened in the loft post boardroom.
Brandy is celebrating the fact that her attack plan on Mahsa worked. Apparently
Brandy did not believe Mahsa should be fired based on the last task, but she did
believe Mahsa would be difficult to beat. Thus she took her chances by revealing
Mahsaís behind the scenes collusion and kudos to her she was successful.
Seriously, if this was portrayed correctly, Brandy outplayed Mahsa and itís nice
to see people playing the game.
Then Anand decides to play the role of The Donald and asks Stephanie who had the
last say at the printer and forget to put contact information on the brochure.
Stephanie waffles, Anand calls her a liar and classless and Stephanie canít
believe someone would ever call her classlessÖ while cussing. (And she didnít
have a problem with the liar partÖ) She finishes with a simple comment that she
would never want to work with someone like Anand
And you know what that meansÖ
And a team switch!
The new Fortitude
David, Anand, Stephanie and Poppy
The new Octane
Brandy, Liza, Steuart, Clint
The teams will be creating a 4 pg print ad for the Donald J. Trump Signature
collection. Thatís right; they will be doing work directly for the Trumpster, so
no pressure. It will be judged by execs from the Trump brand and Macyís with the
possibility of the ad actually being used if it is good enough.
David and Brandy have stepped up as PMs for this task.
Fortitude has decided to go with something a little classic. They are doing an
ad where the models will appear in black in white and the only things in the
frame that will be in color are Trumpís clothes. Makes sense to want to draw
attention to the clothing, but the fact that they think this is original
somewhat baffles me. Regardless, if it is executed well, it could be a winner.
The entire team has agreed on the idea and crazier yet, David has found a
confidant in Stephanie. The two work very well together and are seeing eye to
eye on many of the creative parts of this task. Anand doesnít seem to like this
and he is pairing with Poppy. They donít like the model David picked and are mad
that they have been tasked with menial duties like getting food for the crew.
This is what we call an interesting version of turnabout. David hasnít done
anything this task to truly earn derision. Some of his anger toward Poppy may be
unmerited as she had not worked with David before, but Anand failing at
gathering food, a task that David had been demeaned by numerous times is quite
Now this does not mean that Anand and Poppy didnít have valid complaints. The
lead model that David chose (and fell in love with) did have a small neck, and
Poppy and Anandís criticisms of the ill fit between the model and shirt fell on
However, at least Fortitude had models. Octane is preparing for their shoot in
Trump SoHo and is currently model-less. Brandy is freaking out a little bit
because without models there is no way they are going to make their deadline and
then she resorts to the only possible solution. She and Steuart will be the
This becomes all the more interesting when you hear what the concept for
Octaneís 4 pg ad is. They have decided to sell the main attributes of the Trump
brand which are defined as Power, Wealth and Sex. These are as listed by Clint
and Trump later clarifies that the last of the 3 is the most important.
In the Octane ad, the male lead will be portrayed in the morning post coitus
state getting ready for work while the female lead lies in bed wearing the Trump
shirt that presumably was removed from the male the evening before. Thatís
right; itís sexy time on The Apprentice. Seeing the final shot, itís actually
not that risquť, but there is no denying the sex appeal. The other shots of the
ad campaign feature the lead up to the evening including the night out at the
club drinking Trump Vodka, and tons of other brand integration.
Itís a solid ad campaign, but Liza is very worried. She admits to cringing each
time sex is mentioned and worries that the final product may make Macyís a
On the positive side, there is no conflict on the new Octane when it comes to
getting the work done, so very little of the episode is spent on their
interpersonal relations. I take that back. Every camera shot is trying to imply
that Brandy and Steuart are having a fling. They arenít. This isnít Temptation
So with the ads complete, itís time for the presentations. Brandy speaks for
Octane based on the fact that Trump gave her accolades during the Fashion show
task. She gets her information across well, but her nerves are also palpable.
David gives the presentation for Fortitude and comes across more naturally than
Brandy (Stand-up comedy is good for something after all!).
Both teams receive the obvious criticisms. Is Octaneís ad to sexy? Why do
Fortitudeís clothes fit so loosely? Yada, yada, yada boardroom!
And sadly, there are very few fireworks. Must be because Mahsa is gone. And in a
moment of foreshadowing, I donít expect these boardrooms to be lighting up any
more M-80s any time soon.
Both teams are confident about their Ads. Stephanie actually says that her fears
of working with David were alleviated once they actually joined up on this task.
Poppy throws a few of the only bars saying that David talked to her childishly
and did not let her play a major role in this task.
Octane is sitting pretty and smiling. Especially after the ads are swapped and
they get to see that Fortitude failed at matching their level of product
integration. You see where this is going yet?
Congratulation Octane, you win!
Fortitude, stay with the Trump Reaper.
With only four options to choose from when it comes to firing, Trump zooms in on
David as PM. David acknowledges that 90% of the task was his. He does cite
problems with insubordination from Poppy and Anand even calling Poppy a puppy
that would follow Anand around rather than do her own work.
Poppy takes offense to this (shocker) and points out that she did do her own
work and that the entire 4th page of the brochure was all her doing.
Trump then points out that all the pictures on the 4th page were too small to
effectively feature the product. Poppy is forced to admit to this mistake and
defends saying that at leas the product was featured on the last page as the
first three pages as designed by David only featured 3 pieces from the line.
David fails to attack Poppy in Mahsa-style for her 4th page errors and when
asked who he would like to bring back into to the boardroom, he selects Poppy
and Stephanie. Trump and Anand are surprised that Anand was spared, but David
explains that he and Stephanie were both in step when it came to decision on
this task and that if anyone else could be held responsibly for the poor vision
here, it was her.
Stephanie actually doesnít take offense to this and David has conducted himself
admirably and professionally in the face of being fired. Trump, however, canít
value that and notes that David was PM, claimed 90% of what ended up being a
failure, and David, Youíre Fired!
David has moves on since the Apprentice and is now running his own company
hopping to challenge the likes of Trump someday. We shall see. Until next time,
considering Iím in Vegas, Good Luck at the Tables!
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