57 Channels And The Same
did not watch Martha Stewart's Apprentice on Wednesday
night. I watched America's Next Top Model. I did not
watch the Donald's version of the Apprentice either. I
taped CSI. Yet, I did wind up watching everything,
thanks to CNBC, who rebroadcast both shows.
Such is the life of television, where you can see every
show that you want 2, 3, 4 times a week, pending on the
show. Miss Next Top Model? See it the Tuesday after.
Miss an MTV show? you can see it 4 more times on MTV or
MTV2. ESPN? You got the Deuce. And of course, GSN airs
their wares at least 3-4 times a week as well.
As a matter of fact, with the exception of Survivor, you
can see every show if you miss the prime-time airing.
Something to think about - Survivor is the only show in
the Top 10. Is there a correlation?
Now, I'm not saying that the reason why Martha isn't #1
is because it's on 3 times a week. Martha's show has
many more problems than that. What I am saying though is
that if I wanted to see a show, I don't have to see or
tape it in primetime. You have to wonder if all of the
show's ratings combined would equal what a show like The
Apprentice used to do in primetime.
There could be a second unwanted effect to this -
Oversaturation. When you see a version of a show so many
times, you are bound to get sick of it, regardless of
how good it is. Sure, for every time a show is airing,
Mark Burnett and company are getting paid for it, but
the 'absence makes the heart grow fonder' rule certainly
holds true. With American Idol taking a 7 month break
after being aired, you want to see the show when it
comes back in January. If you've seen a whole summer
worth of 3 seasons of Apprentice (and yes, you could
have seen every episode this summer on cable), then you
may get a little sick of the premise when you are
greeted with not one, but two new versions of the show.
Obviously, if you want to air what the masses want, then
it's all well and good, but sometimes there can be too
much of a good thing. Are these shows' successes the
reason for the start of it's downfall? The answer may
not be clear quite yet, but the path looks like it could
go the way of 5 time a week Celebrity Millionaire...
5 Random things that
I thought about this week...
1. The R U The Girl finale - So you bring in someone who
happens to be from your hometown, who didn't have to go
through an audition to get in, who magically wins the
show and you wonder why eyebrows were raised when the
statement of TLC was to backtrack what they originally
2. The Apprentice with Martha Stewart - I wanted to see
Martha Stewart at her nastiest - or at least see why she
is who she is. Instead, we get a very
unrealistic Martha-lite which can't possibly pass as the
real Martha. One of the reasons why Trump's Apprentice
worked is that we got to see the real Donald - warts and
all. It's that real part of him that comes across to us
on the TV screen, where as you can scrape away the
pretentiousness of Martha with an ice cream scooper.
3. If the Celebrity Millionaire Benefit is anything like
Celebrity Lingo, I'm going to hurl.
4. The Amazing Race this past Tuesday was a lot of fun.
All of those problems with the show that the internet
gurus were complaining about? Sure it's early, but I
haven't seen it yet.
5. In the spirit of the Biggest Loser 2, I decided to go
on a weight loss campaign, which starts from now until
the next GSC this summer. So far, so good, as I have
lost 8 pounds in the past 6 weeks. If anyone wants to do
this with me, or even talk about their own progress,
feel free to e-mail me via this site. Maybe we can help
each other out.
Gordon Pepper may
have to repurpose himself in order to get this message
out. E-mail him at