Sixteen celebrities are chosen by the most powerful name in
real estate to play out the ultimate job interview for
Recaps by Eric Pierce, GSNN
Donald Trump Jr.
Donald J. Trump
Trump Entertainment LLC & Mark
Trump Tower, NYC
9p ET Sun, NBC
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Last week, the Donald rested his firing finger so we
still have 7 celebs vying for the title of Celebrity Apprentice, but Trump has
made the warning in the past and he's made it again...
Someone will be fired this week (Thank God!) and there might be more than one
person getting the axe (Woot! Daily Double! oops, wrong show).
The teams meet at Trump SoHo to learn about their new task. Yes, Holly gets to
deliver her check from last week to her family, and yes we get to meet her
autistic son, but who really wants to inflate Holly's ego more? That's what I
(No comment about the fact that she talks about the wonders the $347k will do
even though she promised to write a check to Sharon's charity...)
On to the game!
The teams will be creating radio spots for Clockwork brands. Clockwork has 3
brands they will be promoting.
Ben Franklin Plumbing
Mr. Sparky electricians
& 1- Hour Air Conditioning
The teams that creates the best radio spots as chosen by the executives wins
$40k. PMs are selected and it will be Bret vs. Summer this week. Mr. Trump makes
a joke about the fact that Bret could never work for ClockWork as he is never on
time for anything, but that Summer would be a solid choice.
There is an added bonus here. For the first time ever, in addition to Ivanka,
Eric Trump, Donald's other son will be serving as eyes and ears (Man he looks
young, Georgetown must not have stressed him out much)
Maybe the editors should have edited out the Bret Michaels crack considering his
current health. And Trump's favoritism towards a woman and an athlete, downright
shocking. (If Summer had went to Wharton it would be an automatic win.)
So, it's another creativity task, but this time there is no fundraising element
(Sorry, to keep getting religious, but Thank GOD! ...or Trump.)
This is where I have to warn you that in part we are about to experience a
repeat of last week ... And it's hilarious! RockSolid gets in the van on the way
to their meeting space and much like the 24HR fitness challenge, they are full
of ideas. Bret is telling Poopie jokes, Sharon is talking about, ahem, sucking a
plunger and Maria is crying in the back seat either over the destruction of
morals or out of sheer laughter (yup, she's on a reality show, can't be the
Tenacity is, ahem, boring.
As each team gets to meet with the execs, Tenacity does the standard Q&A job and
learns that these Exec mean business. they seem to want a straight forward sell,
with no humor in the ads at the expense of their workforce (because, they are
already too many plumber jokes. Remember kids, crack kills). One odd Cyndi blow
up aside, it was a productive meeting.
And you can imagine based on that how the meeting with RockSolid goes...
Sadly, not hilarious. Bret, Sharon and Maria keep an even tenor for the most
part and learn that they will be in trouble if they push the envelope too far on
Summer chooses the route of delegation at Tenacity and assigns each commercial
to one of her cohorts. Summer claims to maintain final approval, but we will
Summer also reads Cyndi the riot act saying that she will need to listen to all
of them and keep her creativity from running amuck. It is a professional move on
Summer's part to bring this up now (as opposed to last time when she threw Cyndi
under the bus in the boardroom), but Cyndi doesn't take it well and thinks
Summer is full of it.
Now continuing with the theme of giving you warnings, be glad that you are
reading this recap. Because the additional twist to this challenge is that each
radio spot is supposed to contain a jungle.
So RockSolid is messing around with themes from rock to disco... Bret has a
scattered plan constantly moving his team through 1 as to the next. And then he
mentions that he might want to add in a "Crack" joke in the plumber spot. He
claims if he runs with it that he won't throw anyone under the bus. (Reminder:
Shockingly, there is a voice of raciness at Tenacity as well. Curtis believes
that their ads are becoming too wordy and that they should take a risk and spice
them up a bit. Cyndi seems to be in quiet agreement saying that she is on the
"Girls Don't Wanna Have Fun" team, but Summer stands pat on the conservative
With the jingles in full swing, Ivanka and Eric check in.
Ivanka meets with RockSolid and learns of Bret plan for "crack." As he puts it,
"We plumbers know that you crack a lot of jokes at our expense." Ivanka doesn't
think it's a wise play even though it may be a "minor" crack. We'll see.
Eric checks in with Tenacity and like the sound that they are coming up with.
Cyndi seems to be doing a great job directing the musicians and vocalists, but
Eric is concerned that the overall sound might be too generic to cut through the
other ads on the radio today. Hmm...
One final warning before the presentations. They are live. That's right, each
team will only get one take at each of their ads and the Clockwork execs will
listen to them the first time around no matter how good or bad they may be.
RockSolid gets in there and jams their commercials out. Bret Michaels delivers a
surprisingly competent and calm performance as a VO artist. As a whole the
RockSolid ads are creative, but not excessively entertaining. Nor do they sell
every aspect of the three brands. You could hear them being run during AM talk
radio though. Most importantly, there were no problems with the live
The execs do question Bret's "crack" joke. Saying that , "We plumbers know that
you like to crack a lot of jokes at our expense," was clearly not desired, but
will it truly cost them.
Tenacity gets ready to go live and Summer is pressed with a tough last minute
decision. Cyndi thinks her voice is back up to snuff and that she should sing
the jingle. Summer eventually thinks to herself, "this is Cyndi Lauper," and she
tells Cyndi to step up to the mic.
Cyndi hits her cues and sings very well, so that ends up being a positive
decision. Similar to RockSolid, Tenacity performs their commercials cleanly.
Their commercials are much more wordy than RockSolid, but as a result they pack
in more information. Did they lose some of their catchiness though?
In the boardroom, not everything is as happy go lucky and "we're gonna win" as
usual. Cyndi decides to drop the pretense and tell Trump that she can't believe
the execs were so tight when they named their plumbing company after Ben
Franklin who while he kept his bathtub with him at all times apparently did many
naught things in that tub with many naughty ladies. Ahem.
Everyone cracks up, Bret says "he's broken."
Then Trump interrogates Bret about the need to include the crack joke and Bret
stands by it saying that he doesn't think the joke was really an attack on the
plumbers (and I'll agree)
And after Trump plays back some of the ads. We have a spat between Curtis and
the Maria/Sharon tandem. Curtis says RockSolid's message were a little off brand
and Maria/Sharon both call that rubbish.
But who cares, give us the verdict. Trump says one team was ok at best and the
other team verged on exceptional. The winner? RockSolid!
They celebrate and then Trump asks Bret who he thinks should be fired. Bret says
Summer for competition reasons. Sharon when asked picks Curtis saying he is too
smug. Maria agrees saying that she wants to punch him. Curtis finds this
incredulous as they have never worked on the same team.
RockSolid departs the boardroom and we are down to 4.
Summer and Holly both praise Cyndi for staying on task and reigning in her
creativity. considering their friendship and mini-alliance, this makes it clear
their target is Curtis. Ivanka questions Summer's decision to delegate each ad
to an individual and asks her opinion on which ads were the best. Summer puts
the 1 hr heating and air conditioning ad on top (Cyndi's) and calls the others
Curtis is then asked who he would fire and he puts it on Summer. Summer then is
asked who should return to the suite and she chooses Holly. That should be
suspect. Trump asks if that was because of past performance and Summer says for
I'll speed this up. Holly leaves. and Upon re-entry to the boardroom, Cyndi is
told that she is not going to be fired and can head back to the suite. That
leaves Curtis and Summer.
Trump asks Curtis why he didn't fight more aggressively against Sharon and Maria
when they bad mouthed him earlier. He says that he is a gentleman to ladies and
was trying to be nice. Trump then asks Summer who should be fired and Summer
balks. Trump tells her that she has to answer or she will be fired. Summer
finally says Curtis but only because he wasn't as strong as Cyndi or Holly.
Curtis is asked why he shouldn't be fired. He states that he was the one pushing
to make the commercial more edgy. Summer confirms this and Trump points out that
maybe Summer should have listened. There is more posturing and both seem to have
difficulty throwing each other under the bus. This is arguable the most
painfully nice boardroom in ages.
But in the end, very few if any compelling arguments are made to get rid of
either party. As a result, Trump has no choice...Summer, You're Fired!
Curtis Stone lives to fight another day, but with only 6 celebs left, things are
going to get really heated. More next week.
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entirety, visit the official website at