"Cruise Control" - March 27
Returning from the
boardroom, Synergy is ecstatic, except for Andrea,
Andrea is aggravated that Roxanne attacked her in the
boardroom calling her insensitive.
[Yes, because berating co-workers after a boardroom
isnt insensitive at all.]
Roxanne stands her ground and Andrea is convinced that
Roxanne is way too weak to ever become the Apprentice.
Time will tell.
Round 5: Norwegian Cruise Lines
This week the candidates will have to create a 30 second
commercial to promote the cruise line and the freestyle
sailing program. They have to shoot all of their footage
by 3pm and disembark the ship to ensure that they are
not whisked away. The team with the best ad as judged by
Norwegian Cruise Line execs will win.
Running around frazzled, Dan acts as the project manager
for Gold Rush and is forcing work into everyones hands.
After Dan proposes a montage with text subtitles such as
on your own time, Lenny proposed an idea of having a
castaway be rescued by the ship. Everyone on Gold Rush
seems warm to Lennys idea and the team is off and
Synergy is being led by Roxanne this week. Andrea is
fully displeased with Roxannes leadership saying that
everyone else on the team is taking the reins. We find
out that this is true when the lead of the camera crew
stresses to Roxanne that it is important for there to be
only a single voice. Roxanne affirms this but continues
to remain silent.
[Roxanne up until this point has positioned herself very
well, but if she doesnt shine on this task, or at least
win to hide her faults, she could be in serious trouble.
After all, who wants the red headed menace (Andrea)
shouting at you in the boardroom?]
Gold Rush is shooting their talent lying on a bed like
[This is Norwegian Cruise Lines not Egyptian Cruise
To no surprise, disorganization is becoming the problem.
Dan is working the shoot almost entirely by himself and
the rest of the team is getting aggravated that they are
being underutilized. Leslie and Charmaine are primping
in the bathroom because they have nothing better to do.
Then the real truth comes out. Leslie has a broadcast
journalism background. So what is really happening here
is that Leslie is bitter that she isnt being given the
power and more decision making control.
[After all, these Type A candidates are rarely more than
a horde of control freaks.]
Back at Synergy, Roxanne is trying to create a contrast
by showing a couple not having fun that will later be
compared to a vibrant Norwegian cruise. As she steps
away from the scene, Andrea steps in and suggests that
the actors do it more happy this time.
[And you thought hijacking only happened in cars and on
Roxanne calmly tells Andrea that she has a vision and
that alternative takes have already been completed.
Andrea steps off but makes it clear that if they lose
this task that the blame will fall squarely on Roxanne.
Roxanne tells us that she unlike Andrea knows how to
play in the sandbox.
[Sandbox skills, one of the required abilities of an
Apprentice. This proves that a candidate need not be
more capable than an average kindergartener to succeed.]
Its 3pm, Time to debark.
In the edit suite, Andrea and Roxanne continue to go at
it. Andrea feels that the Cruise is being made look
crappy because of the five seconds of unhappiness at the
beginning. Roxanne stills wants it in and does not think
that it will be confusing or defamatory to the cruise
line. Roxanne then proceeds to tell all of Synergy that
all she expects from them is simple respect. Whether she
has been getting it is up in the air. Whether she will
be attacked in the boardroom in the case of a loss is a
Gold Rush is also arguing. Lenny doesnt like the lower
third titles and feels that it would be more appropriate
if they used a voice over. Dan, however, puts his foot
down and the titles stay in.
Synergy shows their commercial and it makes clear and
easy sense. A couple is shown bored in an old movie tint
and then the viewer is asked, When you think of cruises
do you think of tedious schedules and boring routine?
Then we are treated to how Norwegian Cruise Lines has
changed all of that with Freestyle cruising. Simple and
to the point but not excessively creative.
Gold Rush presents and we see a man in tattered clothing
come through the ships doors with seaweed on his head.
This is followed by him enjoying a drink, sitting by the
pool, taking in a show, etc. The execs do not get the
cast away theme until it is explained to them after the
commercial, but they feel the commercial shots
themselves are beautiful.
Intriguing and clear will beat intriguing and confusing
every time when it comes to making a sales pitch.
Synergy takes this in a walk and the battle between
Roxanne and Andrea will have to take place another day
[Maybe they can be on Celebrity Boxing? Nah, lets save
that for the Donald himself.]
As a reward, Synergy will be going on a tour of a
diamond vault and will be taking home $30,000 of
[And we all know where someone from Gold Rush is going.
Back to obscurity.]
Dan and Tarek are conspiring before the boardroom, and
Tarek is reminding Dan that Lee did nothing but schmooze
during the task. Further, Tarek tells Dan that walking
into that boardroom he has no friends. Dan falsely
interprets this as meaning that Tarek is no longer on
his side, but well wait to finish explaining that.
When Leslie mentions that she had a background in
broadcast journ., Dan claims that she never said that.
Bickering ensues and becomes so garbled that Carolyn
points out that they sound like a bunch of 12 year olds.
Bill Rancic then points out that lacking a voice over is
a fatal flaw. Then the Donald takes another opportunity
to knock Tarek on being a member of MENSA.
[Again, MENSA is based on IQ, Intelligence quotient
which only measures a persons capacity for learning. It
DOES NOT mark a persons actual intelligence!]
Lenny is then scolded for a bad idea, but Lenny mentions
that the whole team liked the concept and this issue is
Dan is asked for his decision. He chooses to bring back
Lee and Tarek, and then Trump asks if he would also like
to bring in Lenny.
[By now we should know that if Trump wants somebody
you serve up their head on a golden platter. It not only
increases your odds of survival, but it also prevents
you from looking bad]
Not heeding the previous advice, Dan declines Trumps
invitation, and the rest are sent back to the suite.
In conference with his associates we learned that Trump
feels Lenny should be the one leaving tonight. Once Dan,
Lee and Tarek re-enter, Dan is under fire. Dan claims
that he brought in Tarek because Tarek told him that he
had no friends.
[Back to that sandbox training. Someone needs to go back
to the pail and shovel]
Tarek rebuts and Trump points out that Tarek has been
weak this entire interview process. Further Trump cannot
understand why Lee is in the boardroom as he did nothing
wrong. Dan points out that Lee has been playing the
politician, but Trump points out that he did nothing
which caused their team to lose this task. With those
points mentioned, Trumps laser hand can only be focused
on one person. Due to his poor decision making and lack
of leadership, Dan, Youre Fired!
Next week, bring your earplugs as the Apprentice
candidates will be cutting singles.
[This will prove that the singers on American Idol are
not as bad as everyone says they are]
All the pain and agony will be right here, so see you