"Summer of Sam's" -
Last season the Donald set
many precedents. With potentially his most accomplished
candidate class to date, the Donald set forth on a
blazing fast firing spree taking out as many as 4
candidates at a time. All of this in the face of
competing with Martha Stewart, the self-proclaimed heir
to the apprentice franchise. In proving the strong
business man that he is The Donald came out on top and
he is back with even stronger more diverse candidate for
The Apprentice 5.
Jumping right into the action George Ross and Carolyn
Kepcher, Trump's associates, escort the candidates to
the Trump private jet where they will be greeted for the
first time by the man who will make all of the
decisions. As the candidates climb the stairs into the
jet their faces become awestruck as they witness the
wealth of the Donald first hand. Gold glistens
throughout the cabin and Mr. Trump would have it no
other way. As they all take a seat, Donald greets them
and informs the candidates that more than anything the
Apprentice is a teaching process and if they learn
everything that they can that they can expect to achieve
similar wealth someday.
With those kind words the Donald asks everyone to
disembark the plane so that they can get down to
business. On the tarmac we are introduced to the
candidates for the first time.
Lee, 22, graduated from Cornell University with a 4.0GPA
Stacy, a criminal defense attorney
Michael, a mergers and Acquisitions consultant
Roxanne, a Baylor Grad with a J.D. from the University
Summer, a Huntington Beach Restaurant Owner
Leslie, a Volleyball scholarship winner a the university
Brent, a defense attorney and a real estate Attorney,
who lost 110 lbs on his own diet
Tarek, a product marketing manager for Texas instruments
and Mensa member
Charmaine, Area Manager for a Fortune 500 company
Andrea, whose companies combined are worth about $10
Bryce, who started his own construction company from the
Theresa, an owner of 2 businesses
Lenny, who runs multimillions dollar businesses back in
Pepi, a Columbia Law grad
Allie, a Harvard MBA
Tammy, a Beverly Hills investment Firm Vice President
Dan, founder of his own Active wear company
Sean, a Valedictorian from Southampton University
Trump then jumps in and selects Project Managers based
on what he has respect for. First he selects Tarek for
his high IQ and second he selects Allie for her Harvard
Business School ties.
These two captains are then forced into a schoolyard
pick to form teams and here are the teams. Corporation
Each team will be provided with a blimp and will be
charged with the task of drumming up Sams Club
Warehouse memberships. The team that sells the most
membership (to new or current members) will win the task
and more importantly aver the boardroom.
Summer of Gold Rush feels confident because she is a
small business owner and personally knows the advantage
of being a Sams Club member. Lenny is also confident as
he is from East Brunswick and knows the area well. This
leads to Tarek charging Lenny with the responsibility of
guiding the Blimp to the most advantageous areas for
Tarek gives Theresa the responsibility to conceptualize
the advertising. She jumps ahead and blows up the Sams
Club logo and comes up with the catch phrase, Its a
big deal Gold Rush seems to be off to a strong start.
Synergy is in a brainstorming session and Lenny suggests
attracting people with a Karaoke Machine or free
makeovers. Allie is now questions why she picked him but
appreciates his energy. Eventually they settle on
chair massages and mini manicures as a means by which to
draw people in to the store
Back at Gold Rush, Summer is calling small businesses to
alert them to tomorrows Sams Club promotion. She
however is having difficulty promoting their event as
Gold Rush has not settled on any particular promotion
yet. Charmaine doesnt understand Summers difficulty
seeing as Summer only made a single attempt. Trouble is
brewing in the Gold Rush camp.
Trump Lesson #1: Change the Team. Before the team is
harmed pull out any dead weight. Carrying them along
will only weigh you down.
Brent is steamed about being relegated to blimp duty. He
feels that he is being marginalized yet he is willing to
be a team player in order to avoid stirring up trouble.
Synergy is doing very well inside with their marketing
strategies. They are approaching customers in a friendly
manner offering massages and showing people how much
they can save with a new or upgraded membership. George
Ross even compliments them without a single negative
Tarek how ever has many negative comments for his team.
While he has confidence in Lenny running the Blimp he
has no confidence in Summer after finding out that she
only made a single phone call. Thats why she is not on
the sales floor and that is why she is marginalized in
the blimp with Lenny.
Gold Rush on the inside is getting berated by Carolyn
Kepcher. She cant understand why they are giving gift
bags away to anyone who walks through the door, not
just membership buyers and further she doesnt
understand how a gift bag is simply and empty Sams Club
tote. Lee agrees feeling that because they are being led
by a Mensa member that there should be a big idea, but
there is none.
Leslie, Theresa and Lee seem to be the bright points on
the Gold Rush team as their selling skills are paying
In the boardroom before the results are given, Summer
makes a single comment that she is not so sure her team,
Gold Rush will win as she somewhat doubts Tareks ideas.
Tarek is shocked as he has the utmost confidence in
their impending victory. Only the results will tell.
Gold Rush sold 40 Memberships.
Synergy sold 43 Memberships.
And Summer is right as Synergy wins. Synergy will be
dining with the Donald at the Penn Club as a reward,
while someone from Gold Rush will be fired.
Immediately everyone is on the balcony of the Trump
suite and is ready to fire Summer. Lee however thinks
that they need to slow down and even though Summer threw
them under the bus in the Boardroom, she is not to blame
for their loss. He feels that Tareks lack of leadership
and a big idea is more to blame and says so publicly.
Later in private, Tarek threatens to bring Lee into the
boardroom if he says anything of the same nature in
front of Trump. Yes folks, the claws have officially
In the Boardroom, Trump attacks Lenny and Summer as not
contributing enough to the team. Lenny comments that he
did his job and Trump points out that by sending him to
the blimp Tarek basically sent Lenny to Siberia. Lee
chimes in questioning Tareks ideas and the heat is on.
Summer is questioned as to her duties on this task and
she states that she would have called more business
owners if she did not feel that she were calling at such
a bad time. Being an owner of a small restaurant herself
she knows that calling during the dinner rush is a bad
idea and that owner would not be receptive to sales by
phone at that time. Carolyn stresses that Summer only
called one person. Charmaine stresses that even though
she can not pick one person being at fault for the loss
that she can pick someone who needs to be removed from
the team and that is Summer.
Tarek is now given the option of bringing 1, 2 or 3
people back into the boardroom and he brings Summer,
Lenny and Lee. Trump is surprised at the selection of
Lee, but digresses and sends the safe candidates back to
George points out that Tarek did not choose to be the
leader and thus was thrust into a difficult situation.
Everyone however questions Summers contribution.
As the candidates re-enter, Tarek starts the blame game.
He claims Lenny did not step up and George defends Lenny
saying that directing the blimp with a familiarity of
the area can be very valuable.
Lee points out that he was threatened into saying
nothing and at one point was told that he would not be
brought into the boardroom by Tarek. Tarek verifies this
and digs his hole deeper. George raises the point of a
bad giveaway (just a bag) and Tarek falls in even
deeper. Trump begins his final tirade, berating Tarek
Summer interrupts. Trump attempts to attack Tarek
again and Summer again intervenes claiming that she
wants to be heard. Trump cant understand why Summer
would be so stupid as to talk when he is about to fire
Tarek for being a horrible leader. Summer continues to
talk and then Summer is forced to stop by that hand
gesture that we all know way too well. Summer, Youre
With that, Summer becomes the first casualty of the
Apprentice 5. With Tarek on shaky ground how will he
rebound in order to make a run at the job of a lifetime?
Check back next week to find out.