"Cereal Killers" -
candidates this week will have to create a billboard to
promote Post Cereals new product, Grape Nuts Trail Mix
Crunch. The billboard will be 20x15 feet.
As always, Synergy has to deal with Brents brain
storming and he wants to jumpstart a weight loss with
the cereal. Tammy isnt happy with this and shuts down
Brents ideas fast.
Charmaine at Gold Rush is getting kudos from George Ross
for managing a group of type A personalities. They
quickly settle on the idea of the cereal being so good
that it can be wolfed down without milk and the model
search is on.
Synergy takes a little more time to come up with their
idea but the settle on Grape Nuts being passed down from
generation to generation. This idea sticks and Brent is
further minimalized when he is told that he will not be
allowed to assist in the presentation, rather he will be
responsible for coordinating clothing for the
Gold Rush hits the streets and quickly finds a young
faced female model for their photo shoot and they are
off to the races. They run a quick and fast photo shoot
and there arent really any hitches. That is until they
get back to the edit and have to design their image.
Looking a the photos, Gold Rush is more than under
whelmed by their images and starts to believe that they
might be in trouble. In fact, Bryce and Charmaine face
off when Bryce suggests a new idea of simply using empty
cereal boxes. Charmaine wants to know why he didnt
present this idea earlier and he admits that it just
came to him now. Charmaine refocuses the team stating
that they have no other option other than moving forward
and while the team is worried they continue to do their
Synergy is having a ball at their photo shoot. After
procures a beautiful young girl and a rugged father
figure they throw them in front of the lens and start
making cat calls. They models respond very well and the
photos are terrific. After the shoot is complete, Sean
asks for the team members at the edit to send over and
image of what the background will look like and boy does
that cause some trouble. After seeing the image, Sean
and the others are concerned that the billboard will
diminish the power of their pictures and look like
nothing more than a cereal box. Synergy is officially in
a frenzy as the deadline is looming close.
Gold Rush has pulled together their issues and is headed
to New Jersey to make their presentation, but Synergy is
not having the same luck, Brent is still getting in the
shower while everyone else is ready to leave. Andrea has
had enough and confronts Brent and Brent mildly suggests
that Andrea is being a disturbed woman. Andrea has had
it and jumps in the car taking herself away from Brent
Synergy presents their generational billboard and Trump
question if the man in the image really constitutes a
father. he thought the man was the girls boyfriend.
Regardless, Sean launches into a slide show presentation
with full vim and vigor. He then gets shut down by Trump
who feels that they have heard enough.
Gold Rush gives a simple two minute presentation
pointing out that a healthy looking female scarfing down
their product should be a great shock factor image and
the tagline Its that good says it all. Simple and
concise wins and just that fast, so does Gold Rush. They
will be learning to cook and eat from a world renowned
chef and Synergy will get first class tickets to the
Synergy is chided for their overcomplicated slogan.
While Tammy takes blame for this, she is praised by the
rest of her team as being the best Project Manager the
team has had thus far. And now for the beat on Brent
band wagon. Everyone starts to point out that Brent is a
liability and Brent tries to toss blame on Tammy being
the only one to say that she is a horrible project
Then enters the fat issue. Brent complains that he team
would have done much better if he was allowed to make
the presentation, but he claims that he was not allowed
to make the presentation because he was fat. Tammy steps
up and defends herself pointing out that because they
were presenting to a health company about a healthy
product that it only made sense to put a healthy image
before them. Trump agrees citing that sometimes that is
just the way that it is, even though Sean ended up
choking on the presentation.
Now normally Trump would cut the conversation right here
and ask for nominees, but Trump is so aggravated with
Brents weak performance that he ends it right here.
Brent youre fired! Looks of content and glee stream
across the faces of Synergy and now they no longer have
Well, with one weak link gone the competition is heating
up. Turn right here next week for what will hopefully be
a great display of business savvy. At worst youll get
more entertaining bickering.
Eighteen men and women have been
chosen by the most powerful man in real estate for a 15-week
job interview, in which only one can be named president of one
of his companies.
will Donald Trump choose as his next Apprentice? Check out the
Portfolio to see who is still in the
Recaps by Eric Pierce, GSNN
Assistants: George Ross and Carolyn Kepcher
Creator: Mark Burnett
EP: Mark Burnett, Donald Trump, Jay Bienstock
Packager: Mark Burnett Productions, Trump Productions.
Origin: Trump Tower, New York City
Airs: Mondays at 9:00pm ET on NBC
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