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Mission: Failure
November 2

Over the past several weeks, Deal or No Deal tried to drum up ratings in one of the only ways they know how: increasing the potential prize money. With a campaign dubbed Million Dollar Mission, the show increased the number of million dollar cases. For each game that the $1,000,000 was not claimed at the end of a game, another million dollar case was added to the game, replacing the next lowest money amount in play. This continued until there were eight million dollar cases, with $50,000 as the next highest money amount to play for.

What the producers fail to realize in their misguided quest to manufacture a million dollar winner is that Deal or No Deal isn't about the money, it's about the journey that the game takes from start to finish, the highs and lows. Not about whether the show can shovel heaps of money at the players. What foreign versions get from humorous offers and contestants with actual personality, the American version gets from changing six-figure sums into seven-figure ones, bizarre stunts, and family members full of Red Bull.

The other thing that the producers didn't realize is that when so many million dollar cases are in play, is that it removes the safety net from the game. While the board is top-heavy in having so many high-valued amounts, it does guarantee that the player has several chances at a decent amount of money. This is removed when the consolation prize drops from $750,000 to $50,000. We saw this very scenario happen when a game with a handful of million dollar cases collapsed, leaving the poor contestant to leave with $150.

I'll leave with one thought. Inasmuch as game show winnings records count for anything, they mean less when a big win is manufactured. After all, the home run race would be less interesting if the last twenty games of the major league season had home runs worth double or triple value. If anything, the game should stick to 26 cases, ranging in value from one penny to one million dollars. No more.

Travis Eberle can be dealt with at traviseberle@gmail.com .