Eight Years of Mediocrity
- October 25
In its
original run, Family Feud ran for nine years, and
after the first two years was at the top of the heap for
most of the ride. The current run of the show, now with
a third host and third set is now closing in on eight
years as a syndicated property. With the most recent
contract renewal, the third run of The Feud is set to
match the longevity mark set by the original. It's not
hard to figure out why this is so, but what puzzles me
is why the show gets relatively little
promotion.
The bottom line is, as it always has been
in this business: money. Money, money, money. The show
pulls in a profit for Fremantle, however razor thin it
might be, so the show stays on the air. After all, the
prize budget isn't going to break the bank, and the
host/announcer salaries are going to be lower when
compared to other established hosts in the genre.
Everyone is happy as long as the show remains
profitable, and the fact that it has done precisely that
in a crowded syndication market is remarkable.
Through all of that, the show has managed
to squeak by on little promotion other than various
same-network ads reminding viewers when they can see the
show. Last year's Tournament of Champions was not
mentioned in advertisements for the program, and got no
better ratings than the regular episodes. Jeopardy!
rolls out a series of special advertisements every May
for their special championship shows; Family Feud
is content to chug along with its 2 and 3 point shares.
I'm not sure why the producers are
content to stay in the cellar like this. The show is a
proven winner and it has all of the elements of a
classic format of the ages. Given the question, the
viewer cannot help but try and guess what answers are on
the board, or to pronounce judgments on the answers
already given. With better air times (in Seattle, the
show has aired at 2:35 in the morning, and most recently
from 11 am to noon) it may not make a dent in the
ratings of Wheel of Fortune or Jeopardy!,
or maybe not even Millionaire, but it is
certainly a good enough show to compete. Perhaps that's
the real answer: the show doesn't want to compete, but
merely to toil at the bottom of the ranks, churning out
money for everyone involved, but not drawing attention
to the show for one reason or another.
That's too bad, because I think the show
has finally gotten everything right. From getting rid of
the silly four-round format that put all of the emphasis
on the fourth round, to the miscasting of Louie Anderson
and Richard Karn, to the colorful set that actually
looks like the set of a game show, Family Feud is
finally firing on all cylinders. If you get a chance,
try to watch the show at least once this season, just so
you can see the smooth hosting of the show by John
O'Hurley, a man who looks like he has been hosting the
show for years and years, even though he's only a few
months into the job. It will be well worth your time.
What did the survey say? Nothing
unless you give your number one answer to Travis at
traviseberle@gmail.com. |