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Episode 9
October 13
The next big idea...
That's where you come in. The money to make it happen...
That's where they come in.
First into the Tank...
OWNER: Dan Mackey; Sausalito, CA
PRODUCT: Chill Soda
OFFER: $50K for a 10% stake
Dan created a healthy alternative to one
of America's favorite drinks... cola. When California decided to get rid
of soda machines in favor of what they thought were healthy
alternatives, Dan was a bit miffed that the juices and sport drinks
weren't any better from a nutritional standpoint than the sodas they
replaced. He's a marketing guy, but he's not an entrepreneurial guy.
That's where the Sharks come in.
Chill is a low-glycemic organic soda. It has no
HFCS, no simple sugars, it has few calories, and it has anti-oxidants. And it
tastes like soda, using agave nectar. He has a distributor on board... but he's
sold 250... cans. Wait, 250,000. Sorry. He's made $175,000. But it's not on any
shelf. He sold it to the distributor due to consultants' linking. And... he has
no knowledge of the beverage business.
And because of that, three of the Sharks are out.
O'Leary says that it's fraught with risk and the industry is full of stories of
OK Cola and Crystal Pepsi. So that just leaves Barbara... He's not slick. The
other Sharks try to talk her out of it. Nothing doing. Barbara is going to cut
him a check...
No, don't do it it's a trap, oop, too late.
ACCEPTED: Barbara's offer of $50K for a 20%
stake.
Next...
OWNER: Geoffrey & Kristina Broderick;
Huntington, NY
PRODUCT: Cornucopia Express
OFFER: $300K for a 15% stake
Geoff is a veterinarian at a "family
practice" (both his wife and his other daughter work alongside him).
They created and marketed a food that wards off disease. They've sold
online and in New York, but they will use the money they get from the
Sharks to go national.
Their food is super food and phyto-food that
contains probiotics that ward off disease by making the food "wild again". They
are going to extend the life of pets by "50 percent". The average dog will live
10 years. And it's also human grade... Dr. Broderick loves it. He and O'Leary
break ... whatever that is. It doesn't have a patent, because Dr. Broderick
doesn't want anyone to duplicate it.
Robert is smelling a snake-oil salesman. Dr.
Broderick says that he hasn't had a cancerous patient in his hospital. The FTC
would like a word with you. The Sharks want proof, though I don't think proof
will change Robert's mind, as he is very skeptical about a person who claims
that he can prevent cancer in your pets with this supplement. He's out,
disgustedly. The others follow suit.
O'Leary believes the story, but without the
proof, his hands are tied. All of the Sharks are out.
REVISIT: Ava the Elephant
Today, Ava the Elephant is getting ready to go
nationwide with FlavoRx on board, but even more interesting is that its creator,
Tiffany Krumins was diagnosed with cancer since filming her episode. She was
eventually treated and is now cancer-free.
OWNER: Jim diMasio & Ray Latypov
PRODUCT: Virtusphere
OFFER: $1.5M for a 10% stake
Virtusphere is a VR simulator that will
"dramatically change simulation training" and will also "revolutionize
virtual entertainment by allowing users to play inside their favorite
video games." The purpose is to train soldiers. It can be applied to
military, or entertainment, or fitness. O'Leary takes it for a spin...
literally.
Right now, the price is $55,000. Robert says that
they are "light years away from a consumer application". They have to sell 30 of
these things to take in a profit. With the money, they're going into a
proof-of-concept tour of duty in 59 bases.
The Kevins are out, citing cost. Barbara adds
that it's a "boy thing". Daymond says that there's a world of things that he has
no idea about. Robert loved this much... but there's no data on it, and it's so
far away from concept to reality... "Too many questions. I'm out."
OWNER: Gayla Bentley; Houston
PRODUCT: Gayla Bentley Fashion
OFFER: $250K for a 20% stake
Gayla is a fashion designer looking to
get out clothes for the tall, thick, beautiful ladies among us. Sixty
percent of all American women are size 12 or above. That's her hook:
"modern sizes for modern women."
After going through fabrics and figures and such,
we find out a few things... Wholesale goods to Neiman-Marcus. Sales are $500,000
over a year. So why aren't there dedicated spaces? The world don't see it as
"luxury". Robert and Daymond talk about going after the large market space and
if opening up a dedicated boutique is a right idea. More importantly... how will
the Sharks recoup this.
Gayla has a deal on the table with a home
shopping network. She wanted the Sharks' insight first.
Brick and mortar... not the way to go. The Kevins
and Robert are out. Barbara will go in half if Gayla can bring in Daymond. Gayla
says that it's a natural fit because he has the power in the industry. This is a
great opportunity. Gayla promises that she will not blow this for him.
His proposals... equal partners... Gayla wants
creative control. That will be guaranteed with the 50/50. ... DEAL!
ACCEPTED: Daymond & Barbara's offer of $250K
for a 20% stake.
With that, we're going to go have some carbs.
Until next week...
To see this episode in its entirety, go to
www.abc.com/primetime/sharktank.
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