"There's No Little "I"
In Team" - September 29
When waiting for Kristi to
return, the guys are hoping that by some chance Melissa
might survive as they want the ladies team to be as
weak as possible. The door opens; Kristi enters the
suite, and the collective hopes of the guys crash.
Kristi seems frazzled as she says that the boardroom is
100 times worse than what the rest of her team
the next task as the teams convene outside of Trump Park
TASK: Create a promotional ad campaign for
Lamborghini. Each team will be working with the Kaplan
Thaler Group and will be responsible for creating a
print and video advertising campaign consisting of a 30
second commercial spot and multiple poster print ads.
The team whose ads are judged the best by two
executives, Linda Kaplan Thaler, CEO of the Kaplan
Thaler Group and Ehren Bragg, head of U.S. Operations
for Lamborghini will win.
unanimously becomes the Excel project manager and he
immediately tells the team that they need to meet with
the executives before they came up with preconceived
notion of what Lamborghini wanted. Almost as soon as
Chris mentioned preconceived notions Markus jumps in and
brings up the idea of using smooth as silk as the
slogan. Chris is annoyed by this and shuts him down. Yet
in the meeting with the executives, Markus pipes up and
re-introduces smooth as silk. The executives say that
they do not care for the idea and Chris feels as if his
authority has been undermined.
at Capital Edge, Marshawn has taken the reins as Project
Manager and she is putting her delegation skills to good
use. She places Alla in charge of video production and
Alla seem more than happy to handle the task. Kristi
however viewed Marshawns delegation as laziness and
felt that Marshawn should receive no credit if she did
no work, citing any accolades that she might receive as
Trumps Lesson of the Week: Be Flexible
being flexible in business is important, but one must
wonder if this is the only flexibility that Trump is
referring to. Congratulations to the Donald and Melania
Knauss are in order as Melania has just recently become
on, Excel has come up with the idea of an old style
Lamborghini driving through a tunnel only to morph into
the new Gallardo Lamborghini as it comes out the other
side. Chris put Markus in charge of communicating with
the cars down the street in order to make sure that
timing and shooting was accurate. Yet, Markus could not
succeed in making simple walkie talkie communication and
Chris was forced to take the responsibility away from
Capital Edge, Marshawn has been focusing her time on the
print campaign. This perturbs Alla, Jennifer and Kristi
who are berating her leadership abilities. Seeing as the
three of them have been in the edit suite for 10 hours
the ladies are understandably frustrated that they have
not had any significant contact with their project
at Excel, the men are debating the fine points of their
print campaign debating whether or not they should
de-capitalize the I in Italian or if they should have
a questions mark after the phrase Green with Envy.
Markus seems to be the lone dissenter in the making of
these decisions and the men as Carolyn puts it seem
overly confident in their marketing campaign and as a
result are missing some simple flaws. Only time will
task nears its completion Randal leaves the team so that
he can attend his grandmothers funeral. As promised, he
will do it in Trump style via helicopter. Randal still
seems very solemn, but this may more so be his persona
than just a result of recent events.
Passion. Envy. Prestige. Decadence. Ego driven.
Lamborghini. The Ladies blast off to a strong
presentation that makes your pulse race. The video
advertisement may have been a little cockier than
expected, but the ad and concept were overall quite
professional. The gentlemen may have a run for their
would be if the gentlemen felt like running at all.
Their advertisement came across as amateurish except for
the morphing of the cars and Chris simply could not keep
his mouth shut as he described the subtleties of the
print ads. In trying to define the art that was put
behind each image it seemed as if Chris forgot that the
buyer is not going to be worried about vectors and
all adds up to the executives having a clear winner.
They complained that team Excel did everything in words
while Capital Edge got the message across with feeling.
Markus spoke up and denounced the work of his team
before the winner was announced and Trump questioned his
loyalty to the team. Of course, Markus was correct in
denouncing his team as the men lost. Better yet,
everyone except Kristi voted for Marshawn to gain
exemption and as a result Marshawn is safe next week.
ladies for their reward were treated to a hockey game
with the New York Islanders. Literally they were
permitted to play with them. While this may have been
fun at first, Rebecca fell and twisted her ankle. There
are allusions that she may have broken it but we will
have to wait until next week to find out about this
to the Boardroom!
opens this boardroom by telling Excel that they lost
this task on the terrace when the task was announced
because they were overly cocky and as a result didnt
work hard enough. Carolyn complained that everything in
the ads needed to be explained and that nothing spoke
for itself. Chris as Project Manager could do very
little but agree. While almost everyone at the table is
pointing at Markus as the one who should be fired, Trump
warns that there is not a reason on this task to bring
Markus into the boardroom because he was the only person
on the team who disagreed with the losing campaign. When
asked for his decision of who to bring in Chris decides
only to bring in Markus. Trump is shocked seeing as he
had labeled Mark as the other person creatively
responsible and pointed out that Markus was not to blame
for this loss, but nonetheless, Chris gets his wish.
and Carolyn both recognize that Markus is a loose
cannon, but they each can not get over the stupidity of
Chris boardroom decisions. Trump call the candidates
back in and this firing is swift and painful. Donald
tells both Chris and Markus that they are making a lot
of mistakes and he goes further to tell Markus that he
does not see him lasting much longer in this interview
process. However, because Chris could not separate
business from personal issues even after being told not
to bring Markus into the boardroom, Chris, Youre fired!
that Trump expresses his displeasure suggesting that he
thought Chris was one of the better candidates, but the
Apprentice moves on. 16 Candidates remain. Check in next
week to see who gets the axe next.