"Let's Get Physical" -
Welcome to The Apprentice
Season 4! This year should be interesting as Mr. Trump
has been very clear in media reports that he was heavily
displeased with the cast from the Apprentice 3. As a
result he has taken a more direct role in the casting of
this season and claims that the candidates this season
are by far the best in the history of the series. With
that said, lets meet the mini-Trumps
Alla, 31. A Salon and Spa Chain owner from Las Vegas,
Felisha, 29. A Real Estate Developer from Kansas City,
Jennifer, 26. An Ad Sales Manager from Los Angeles, CA.
Jennifer W., 31. A Realty Company Owner from Anthem, AZ.
Kristi, 24. A Sales Executive from Gainesville, GA.
Marshawn, 26. A Recent Law School Graduate from Atlanta,
Melissa, 30. A Real Estate Investor from Tampa, FL.
Rebecca, 23. A Financial Journalist from Chicago, IL.
Toral, 29. An Investment Banker from Philadelphia, PA.
Adam, 22. A Risk Manager from Atlanta, GA.
Brian, 23. A Print Company Executive from New York, NY.
Chris, 27. A Marketing Executive from Dallas, TX.
Clay, 28. A Realtor from College Station, TX.
James, 27. A Sales Executive from Alexandria, VA.
Josh, 30. A Beauty Company Owner from New York, NY.
Mark, 35. A Wealth Manager from Louisville, KY.
Markus, 41. An Inventor from Sarasota, FL.
Randal, 34. A Consulting Firm Owner from Somerset, NJ.
There now that you know a little bit about their
backgrounds which will be appropriately irrelevant but
then rear their ugly heads when final interviews arise,
we are ready to jump head on into the show.
Rather than meeting at Trump Tower, the candidates met
The Donald for the first time at Trump National
Bedminster, his golf course in New Jersey. He spilt them
into teams of Men and Women (just as I did above), and
announced their first task.
Create a new Exercise Class for Ballys Total Fitness.
The class will be run for one day at one of two gyms in
New York and the team with the greatest profits from
enrollments will win.
So, wait? If the task was going to be in New York, why
has Trump brought them to New Jersey? Well, The Donald
decided to light a competitive fire by telling the teams
that somewhere on his golf course was a Private
helicopter and that the first team to get there would
get to send two team members ahead of the pack to New
York, giving them a distinct advantage in selecting gym
And off they go!
The men set out on foot while the ladies hijack some
golf carts. Eventually some of the women begin running
and eschew their heels, but in the end Mark made it to
the helicopter first bringing home the win for the men.
Mark viewed this as a very strong statement pointing out
that he was a winner to The Donald. Now, while he did
win, it was only a footrace and business acumen will
take him much further.
Back in the city, the men select the more affluent of
two locations relegating the women to a location in
Spanish Harlem. The men notice that Markus has taken to
being talkative and unanimously nominate him to be
The ladies meanwhile decide that Kristi will be their
project manager as she has a background in athletics as
an All American. They are confident that they can win
despite the location disadvantage because of a strong
concept. Their concept? The Triple Threat workout
consists of Pilates, Abs and Boxing, all things that
they learned their customers wanted by polling the
members inside of the club. What else did they learn?
They learned that they had problems. In attempting to
set a price point for the class, some members suggested
going as high as $50, while other suggested lower prices
around the $10 mark. In the Ten dollar crowd was Melissa
who claimed that they had to set the mark at $10 because
she was Hispanic and the people they were talking to
were Hispanic and if they ask for any more money, the
Hispanics will walk out feeling as if they were cheated.
Harping on this point, Melissa became a disruption to
the group and became labeled a negative influence.
The gentlemen of Excel are arguing the length of the
class and Project Manager Markus wants to keep the class
at 45 minutes. The rest of Excel seems to feel that the
team should be sticking to a 30 minute class because it
would allow another class to occur within their precious
time window. At this point, Markus loses confidence and
asks the rest of his team if there is anything he can be
doing better. Josh, in an aside interview tells us that
no leader would ask such a thing and that Mr. Trump
would never do that. Further he commented that Markus
leadership was Bulls. No, he isnt referring to the
Capital Edge is hitting the street marketing their
fitness class with flyer marketing. One problem, As
Marshawn points out the flyers say Triple XXX Threat
suggesting a negative porn star connotation. She says
that this was Kristis (the Project Manager) decision,
so she will go along with it so as not to hinder the
team. Its true that Week one is not necessarily the
best time to be bold.
Excel is dissolving as no one has faith in Markus.
Ironically, Markus has nothing but positive things to
say about his team. The Guys have put together a Rush ½
Hour which includes kick butt boxing, abdominal blast
and yoga flex. Everyone seems to be picking up Markus
slack pretty well and the guys are operating somewhat
This is good for one person who is dealing with a tragic
event. Randal received a call from his wife letting him
know that his grandmother passed away. Randal is visibly
taking this hard and doesnt seem sure that he is in the
right place right now, but he tries his best not to
hinder his team.
The ladies arent doing much better. Melissa is whining
to Carolyn Kepcher about how she is doing everything.
After blurting that out she retracts her comment to say
that she feels Kristi as a Project Manager is
incompetent and that the street marketing is inadequate.
Alla is shocked that Melissa is bad mouthing the team to
Carolyn, more so by the stupidity than the bad will.
Enough with the bickering how were the sales?
Capital Edge: $516
Excel wins the first challenge and is treated to dinner
with Mr. Trump at the Friars Club. First though, Excel
now has a tough decision. This season the project
manager from the winning team only gets an exemption
from firing the following week if his or her team votes
that they deserve it. Alex speaks up and votes that no
one should get exemption ever so that no one ever feels
that they can skate through a future task. Adam,
meanwhile, does feel that Markus should get an exemption
because he stepped up and provided organization in the
very first week. In the Final vote, only Adam and Randal
felt that Markus should get and Exemption so no
exemption was granted.
Trump then had a private word with Randal checking in
with him and letting him know that if he wanted to quit
that it would be completely understood. Randal thanked
The Donald, but stated that he wished to stay as if
would be the wish of both of his grandparents. With
that, Randal is still in and one of the ladies is about
to hit the street.
Kristi in entering the boardroom is adamant about the
fact that this encounter is, not about Kristi vs.
Melissa, its about Melissa Sucks. Line of the night,
we have a winner!
In the boardroom, Kristi is right as nearly the entire
team gangs up on Melissa and points out that she was a
negative and disruptive influence. Melissa tosses the
blame back on Kristi stating that Kristis marketing is
what lost the task for Capital Edge, not her own
negative attitude. Carolyn adds to this pointing out the
XXX ad suggesting that Kristi surely could not be
serious. Kristi defended by saying that the poor design
was an error in the printing and that the submitted
design had the words triple threat commingled through
the Xs. Further, Kristi says that she heavily
contributed on this task by choreographing the entire
With that said, Trump asks Kristi what two people she
would like to bring back into the boardroom. Kristi asks
if she can bring back only one and her request is
granted. Kristi brings in Melissa alone and apparently
it is going to be Kristi vs. Melissa after all.
In private, both George Ross and Carolyn Kepcher are
concerned that Melissa has overtly alienated her
Bringing the candidates back in, Trump asks what
Melissas problem with Kristi is and Melissa tells Mr.
Trump bluntly that she (Melissa) is incapable of working
with women. Melissa feels that women are threatened by
her and that when they become intimidated that their
only response is to alienate her anyway they know how.
Carolyn crosses Melissa asking her how she plans to get
through this interview or business in general if she can
not work with women and Melissa fails to come up with a
suitable answer. This boardroom is quite one-sided and
after a little more feeble fighting, The Donald
refreshes our memories and brings out those magic words.
Melissa, Youre Fired!
Kristi begins to smile and is sharply cut off by Trump
who tells her that she should not be proud of herself.
Kristis smile fades immediately and she returns to the
suite with a second chance.
One firing down and sixteen to go before we have a new
Apprentice. It should be a fun season, and well be here
every week with every brutal word. Have a great week,
and remember, "You could have it all."