What Would YOU Do?
Gordon Pepper
Assuming you haven't been living under a rock, you know
all about the situation with Mario Vazquez leaving
American Idol under 'mysterious circumstances'. The
rumors have been flying from everywhere, ranging from he
was offered a contract to he's been sleeping with
Michael Jackson (wha?). It would be silly to speculate
on why he left, and as a 28 year old kid who has just
been sprung out in to the spotlight, I think that it
would be better off to leave Mario's personal life alone
- until he wishes that it shouldn't be.
So the article is not going to be about why I really
think he dropped out. The article will, however, be
about one of the rumors, which brings up a very
interesting aspect of American Idol. No, we're not going
to talk about Michael Jackson - but we will talk about
the contract issue. According to one of the many
internet rumors, Mario was offered a contract by (fill
in the blank here, though the Top 3 rumors have been P.
Diddy, Madonna and Virgin) to quit the show and to work
on an album for that person/company. I am not sure if I
buy that (since if that was accurate, then the lawsuits
of tampering would be flying), but let's look at this
scenario. If you just made the Final 12 in American
Idol, but you were offered a contract from a major
American record label to drop out of the competition
before signing a binding contract from American Idol,
what would you do?
Let's look at the reasons why you would shrug them off
and continue to perform on Idol. For starters, you would
be guaranteed air time on a weekly basis on a national
television station - and you would be watched by
millions of people who you would be cultivating as your
fan base. Obviously, if you won the competition, you
would be virtually set for life, as Kelly Clarkson,
Ruben Studdard and Fantasia Barrino have realized. Even
if you didn't win, you still have the potential to be
incredibly successful - just ask Clay Aiken. Kimberly
Locke has hit number one with her album and single,
while Josh Gracin, Carmen Rasmussen, Frenchie Davis and
even Justin Guarini (though his struggles have been
chronicled, he has more than enough pay from the movie
and from his many appearances being a commentator, etc.)
have had success of their own, thanks to the American
Idol machine. And even if you are one of the first
people eliminated - you still get a nation-wide tour out
of the deal and you still get exposure in front of
millions of people - exposure that you wouldn't be able
to get anywhere else.
With that being said, let's look at the dark side of
Idol. We start by looking at the contract - most reports
have the contract lasting from 5 to 7 years with their
take ranging anywhere from 20 to 50 percent. This is
much higher than what an agent would traditionally make
(10-15 percent) as American Idol wishes to take as much
advantage of your new-found popularity (which you really
can't blame them on, as they are the reason why you are
now famous to begin with).
The contract also means that American Idol is
responsible for many aspects that you don't necessarily
have control on. Part of that, of course, is control on
when you are going to be releasing your material - which
makes sense, as you don't want to release 5 Idol albums
at the same time to families who may only be able to
afford one of them per week. However, if you didn't
finish as high as Ruben Studdard, then step aside -
Ruben is getting released first, then Clay Aiken, then
Kimberley Locke, and by the time your music is available
in stores, you may have been lost in the crowd of just
forgotten about.
Another incredibly crucial part is the publicity and
advertising of your music. The only way people are going
to buy your material is if they know that it's out there
to be bought. If you are someone who received a
following on the show, then Idol will have no problems
promoting the tar out of it, as many of the Idol singers
have returned as alumni to sing their new music - not to
mention the advertising for their music. What happens if
you aren't one of their prodigal sons? Do you know that
John Stevens just released a single? Yes, that
red-haired crooning John Stevens? You didn't? Well, you
can check it out on the internet music stores, but
without my column, you may not have known about it. you
may also not have known about singles released by
Christina Christian, Julia DeMato, and other singers
throughout the years - because Idol just didn't promote
them as much as they have promoted their number one
sons.
What happens to the singers who have a quick exit? Not
much. Don't forget that thanks to the contract, American
Idol still owns you for the next couple of years, so if
you want to try to start your own career with a new
label or try to create your own spotlight - it's not
happening. The last time we saw Nikki McKibbin, who
placed in third in the first season of American Idol,
she was in Fear Factor munching on blended worms for
$50,000 to try to help her struggling karaoke business.
And no, she didn't win - though she did get to have a
catfight with Omarosa and she got to bathe in blended
worm soup. I don't think that this is what she had in
mind when she auditioned to be a music star.
Part of the problem? The impression that the singers
have made when they have been on Idol. If you sing badly
in front of millions of people, it could be worse than
no publicity because you are turning off the audience
from buying your material. Let's look at last season.
Jon Peter Lewis, Jasmine Trias and the aforementioned
Mr. Stevens made headline news because of things other
than their singing - Mr. Peter Lewis for his bad
gyrations and Trias and Stevens for sticking around when
many people were thinking racism as the more popular
Jennifer Hudson and Latoya London departed. That gave
the audience a bad taste in their mouth when it came to
buying the performer's CDs - the sales for all of the
singers in Idol 3 haven't come close to matching the
sales from Idols 1 and 2.
An even bigger problem looms when the show is over and
you try to get your material played. The thought of
singers bypassing the 'earn your dues' format and being
played on radio stations by winning a talent competition
has always been a pariah to the music industry, and
radio stations have consistently balked at playing music
from winners of American Idol and other musical talent
shows. Star Search's Tiffany Evans has gotten limited
play on the radio - but that was only due to the fact
that she has a dynamite song. Anyone remember Fame's
Harlemm Lee and Shannon Bex? What about Jake Simpson or
Freedom Williams from Star Search? Who? Enough said.
Clay Nation found out about this first hand as they had
to petition many stations just to play his music - and
this was from someone who has sold millions of CDs. By
trying to get into the industry this way, you had better
make that sort of impression on your fans or you just
won't be able to hear yourself in the car unless you
have created some homemade CDs.
So what's the answer? It depends on what you think of
your own ability. The key to being successful is not
even to place well on the show - it's to make a
connection with the audience, as they are the people who
determine your financial status down the line. If you
think that you have what it takes to have the audience
believe in you, then go for it - but if you fell that
you just skated into the Top Twelve and you see far more
talented people who you think America will be voting
for, then it may be the time to bail out.
So if you had the
opportunity to quit American Idol and take a safe
(though probably less financially pleasing) contract -
or try to take that risk for global megastardom - would
you take that risk? Or would you be satisfied with a
smaller piece of fame or a fade into obscurity if you
leave much quicker from Idol than you planned to? What
would YOU do?
If you have any questions or comments regarding this
piece, send them to gordon@gameshownewsnet.com. |