"AD 2004" -
Keith took yet another challenge, but Bruce got a
prize that he couldn't rightly accept - a badly needed
infiltration from the cast of "What Not to Wear". But in
the end, Park benefited from Lisa's left-right
polarization, sending Joyce home.
The campaign bus heads
to DC for their next challenge... television. Never mind
that you're on television now, but you're nobody in
politics if you have yet to say "... and I approved this
message." That's right, it's political advertisement
time again. Helping out is the Glover Park Group, a
leading political ad group.
Welcome to the belly of
the beast, "a one-industry town" according to Malia.
"Television is the best media, and you better use it
effectively or you're going to get crucified in the
election," Park adds.
Advice from political
strategist for the Gore 2000 campaign, Carter Eskew:
political advertising is best if they have "a clear
sense of passion, a clear sense of what they want to do
for the country. Politics is a competitive sport."
Basically, prepare to pull punches.
The challenge this week:
create a 60-second ad in six hours. Frank Luntz of last
week's challenge will assemble a focus group to judge
those ads. The two candidates who are the least
presidential will have to debate. One of them will
debate no more.
Among the most insecure,
Bruce (who thinks the process is excruciating enough
without having to condense it into six hours) and Malia
(who doesn't test well in focus groups).
We're going to break it
down this week from strategy to execution for each
lump all of his opponents together by name and then
contrast himself with that as civilly as possible with a
probable focus on abortion. Toughest competition/target:
Everyone else. Execution: follow through.
Be strong, authoritative, and decisive, with probably
focus on abortion. Toughest competition/target: Keith.
Execution: Goes for specifics against Keith's generals,
play on her strengths.
to show that animal rights activists do care about other
issues, and to stand apart from the the liberal democrat
alliance that has gotten him to the final five. Toughest
competition: The other three, without so much
attacking--he's not into pot shots. Target: Park.
Execution: begrudgingly goes after the others, but
spends most of his time attacking Park.
"Here's a guy who's a descendant of slaves, who has a
chance to run for the highest office in the country."
Toughest competition/target: Lisa. Execution: Uses
issues that play on opportunity for everybody. "I am a
part of the American vision. A part of the American
tapestry. A part of the American dream."
Play on her youth action vibe. Target: Park. Execution:
Play on issues affecting the youth of today, go after
Onto Loews Theatres for
judgment. Their reactions?
Lisa: Range from "First
woman president" to "Card-carrying bleeding heart
liberal." No one liked the profiles or the talking with
the hands. Scary? Yes. But that only means she can win.
Bruce: ... He's scary
looking. Range from "Geek" to "Nerd" to "Saturday Night
Live skit". But one person stands up for him, thinking
that some of the best-looking people in the world are
also some of the most cold. 17-8, positive.
Park: Range from
"Conservative" to "average" to "unrealistic" to
"milquetoast". But we do have the teacher/average Joe
vibe. But did it work? 12-9, negative.
Malia: Range from
"Crisp" to "focused" to "fresh". Very optimistic and
convincing. But one person doesn't see where she's going
with the 20-something comparisons and another has issue
with the accent. 18-9, positive.
Keith: It seems like he
was playing on his race, but at the same time, there was
a lot of good ground laid about his plan. And one even
goes so far as to call the other 29 prejudiced. That
takes balls. 23-4, positive.
Time for the vote. Who
is the most presidential? According to this crowd... It
was Park. My guess, he was going to win because he's the
only conservative against a split progressive vote, but
you can only play that card for so long.
Second, by one: Lisa
Fourth: Malia - FACES ELIMINATION
Fifth: Bruce - FACES ELIMINATION
At the bar, the Boykin
and Gillespie camps talk about the race struggle in
America and how if Park had said the exact same things
that Keith said, then his numbers would go through the
roof and about how you have to look and act a certain
way if you want to be president. "And suddenly the black
guy is the problem."
Onto the debate, Lisa is
torn between her feelings toward both players and her
feelings toward their merit. Malia believes that she
inspires people, that she's been honest, and that she's
been herself particularly in the issue of abortion.
Bruce believes that that was a dig, and rebuts in kind.
In the end of the day, he is both pro-choice and
anti-abortion. Malia believes that she has a new face
for politics. Bruce sees change in his views from animal
rights to human rights as well.
Enough debate. Now to
Keith: MALIA, thank you
for being consistent.
Lisa: I think Malia has aligned herself with Keith, so
I'm going to vote for BRUCE.
Park's vote is not
revealed, but the result is 2-1 in favor... of Malia.
Bruce is off the ballot. He expected people to vote for
Malia based on the negative jibe. As for the other four,
the line grows deeper and the fight looms large. Next
stop for the candidates: Philly. Someone grab me a